Sr National Accounts Manager, Non-Alcohol

About Diageo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together. 

About the team

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

The Senior National Accounts Manager is responsible for developing and executing strategic plans to drive sales growth and achieve revenue targets within key national accounts for Diageo Non-Alcohol Beverages (DNAB). This role involves building strong relationships with customers, understanding their business needs, and leveraging the DNAB brands to deliver mutually beneficial solutions.

The role is responsible for a team of 6 working across on premise, off premise and specialty accounts. The position will be responsible for driving the strategy and execution for all National and Regional Accounts. They will be responsible for driving current business while expanding the door count for all DNAB brands.

The Senior Manager will also work with Diageo North America teams to inform and align on strategy that helps drive the overall Diageo business.

Role Responsibilities

Account Management:

• Develop and maintain strong relationships with key decision-makers in national accounts.
• Create and implement strategic account plans to achieve sales targets.
• Monitor account performance and provide regular updates to senior management.
• Work with Diageo National Account teams to strengthen relationships internally.
• Work across trade marketing/commercial planning, field sales and brand leadership to maximize efficiency.

Sales Strategy:

• Identify growth opportunities within assigned accounts.
• Collaborate with cross-functional teams (e.g., marketing, supply chain) to develop tailored solutions for customers.
• Negotiate contracts and terms of trade with key accounts.

Market Analysis:

• Analyze market trends, customer data, and competitor activity to inform account strategies.
• Provide insights and recommendations to improve market share and brand presence.

Customer Engagement:

• Conduct regular business reviews with customers.
• Present new products, promotions, and initiatives to drive sales growth.
• Address customer inquiries and resolve issues in a timely manner.

Team Leadership:

• Mentor and support account managers.
• Foster a collaborative team environment focused on achieving collective goals.

Experience / skills required:

• Bachelor’s degree in Business Adminis