Sr. Manager, Customer and Content Strategy

Company Summary

Zoro.com is a leading eCommerce platform offering nearly 15 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started!

Job Summary: 

Understanding our customers and delivering content that resonates with them is fundamental to the success of our business.  The Senior Manager of Customer and Content Strategy identifies key customer groups, gathering and synthesizing both qualitative and quantitative data, and building comprehensive buyer profiles—including purchasing behaviors, customer goals, and share-of-wallet opportunities.  Leveraging these insights, the Senior Manager guides the development of marketing content designed to drive customer engagement and deliver measurable business impact.

Duties and Responsibilities: 

• You will be responsible to drive customer growth for key customer segments and to lead the development of short and long-range strategic marketing plans.  
• You will partner with analytics teams to understand customer trends and drive the creation of customer segments and targets
• You will define and communicate customer strategies across the organization, to ensure all teams have a clear, consistent understanding of who our customers are and how best to serve them
• You will lead the development of creative briefs with content and messaging direction for customer segments including messaging hierarchy, creative direction, and content structure to ensure consistent and targeted communication across channels
• You will oversee the creation and maintenance of a content calendar by customer segment that will drive content strategy across all channels and on our website.
• You will manage a team of at least one individual contributor

Minimum Qualifications: 

• 7+ years of experience with marketing and content planning/strategy
• Bachelor's degree or related professional experience
• Demonstrated strategic thinking skills with a proven ability to develop, articulate, and execute effective strategies that drive business outcomes
• Ability to measure performance and translate data into actionable objectives
• Excellent communication skills – written, interpersonal, and presentations that translate data, statistical, and financial analysis into clear recommendations.
• Ability to develop strategic working relationships across the business with technical personnel, senior leadership, and various teams such as Creative Services, Analytics, Merchandising.
• Ability to project manage/prioritize multiple projects simultaneously
• Self-starter who thrives in a fast-paced environment
• Knowledge of B2B industrial market is a plus

Total Rewards

Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive.

In addition to competitive compensation, Zoro offers comprehensive benefits and perks including:

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program
• 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing
• At least 18 paid time off days annually for full-time employees and 6 company holidays per year
• 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required
• Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools
• Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations
• Employee discounts and admission to various civic and cultural institutions around Chicago
• Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views

For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here.

Illinois$113,000—$188