Sr. Spec, Lifecycle Content Strategy

As a family company, we serve people and communities. When you work at Meijer, you’re provided with career and community opportunities centered around leadership, personal growth and development. Consider joining our family – take care of your career and your community!

 

Meijer Rewards

• Weekly pay

• Scheduling flexibility

• Paid parental leave 

• Paid education assistance

• Team member discount

• Development programs for advancement and career growth

 

Please review the job profile below and apply today!

Works closely with key marketing, merchandising, and analytics & cross-functional teams to develop the strategy, plans, processes, training, and communication to enable the various applications of customer lifecycle, personalization, and customer experiences.
The role is key to growing and evolving customer loyalty, personalized campaigns and driving business outcomes for Meijer. Working with key vendors and service providers to deliver relevant content, value, and services. This includes working with our Analytics team to conduct analysis and form insights to grow acquisition, retention, and household sales growth, resulting in profitable sales and more trips to our stores. Marketing campaign development will include methods of traditional and digital communications. Responsible for working closely with key partners in Operations, IT, and Marketing to develop differentiated personalized experiences to make shopping easier, more engaging, resulting in deeper customer loyalty and meaningful interactions with our store environment and Team Members.
This role may require various levels of budget management and cost forecasting. Accountable to meet financial targets set within aligned budgets.
Additionally, the role involves creation and management of content and promotional value to be delivered to our customers through customer lifecycle campaigns. Managing frameworks that enable omni-channel experiences driving the business through various objectives. The role also involves cross-functional partnerships to identify and implement new technologies and processes around personalization for improved efficiency and end to end execution of marketing campaigns.

 

What You'll be Doing:

• Develop and execute marketing campaigns for customer engagement & loyalty programs consistent with Meijer brand strategies.

• Assist the Associate Manager in strategic Hand-Picked Offer contract conversations with our CPG partners.
• Oversee and evolve the universal content bank to support strategic lifecycle initiatives, working in partnership with Category, Loyalty, and cross-functional teams on content, messaging, offers, etc. This includes managing XMLs, print files, media files, offer management, and image bank management.

• Lead optimization and governance of content frameworks and templates to support lifecycle customer experience, and creating content in partnership with the Category Team (mailers/quad, owned/paid media, etc.).
• Customer lifecycle execution, mapping end-to-end experiences with supporting content across the timeline to ensure appropriate coverage.
• Value and mix strategic planning, including versions and strength of offers, and mix of omni-channel experiences.
• Develop the plans, design, approach, communication, and measures of multiple targeted marketing programs across a variety of customer segments; this will include leadership through all program phases, including financial modeling, process creation, testing, piloting, and scale-up.
• Work with marketing and merchandising leadership to improve the effectiveness of our lifecycle marketing programs, to ensure maximum value and ROI is achieved.
• Engage with the Digital User Experience team to leverage the personalization tool investments to create seamless, differentiated, and simplified shopping interactions for customers and team members through our store and digital shopping experiences.
• Develop internal and external communications, change management programs, training, and education for new feature enhancements.
• Develop and prioritize programs for growing customer acquisition, household sales growth, and retention, leveraging our customer data and research insights.
• Identify consumer, market, and technology trends to position Meijer as a leader in the marketplace.
• Assess competitive and market threats and provide thought leadership toward innovation, methods, and approaches to keep Meijer relevant to our customers.
• Support and prepare campaign financial budgets, cost projections, and acquisition forecas