Director, Retail Channel Go-To-Market Strategy

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Chamberlain Group is a global leader in access solutions with top brands, such as LiftMaster and Chamberlain, found in millions of homes, businesses, and communities worldwide.

As a leader in the Smart Home industry, we boast one of the largest IoT install bases, with innovative products consisting of cameras, locks, card readers, garage door openers, gates and more, all powered by our myQ digital ecosystem. 

This is a role within Chamberlain Group's Revenue    group. This role will be responsible for leading retail strategy, vision and positioning through the development of effective go-to-market programs that accelerate new product adoption, foster mutually beneficial partner outcomes and drive profitable growth. Requires 10+ years in Sales, Strategic Planning, Marketing and/or Channel Management with focus in the Retail channel; 5+ years as a people manager; experience working in a matrix organization leading direct and indirect teams towards common goals and initiatives and a minimum of a Bachelor's Degree in Business, Marketing or related field.

Job Responsibilities:

• Creates and leads the joint business planning process across the Retail channel

• Direct the development and execution of a channel strategy that achieves business objectives and considers approaches for selling to, through and with our partners

• Oversee the development of key customer plans within the context of broader channel plans; Develop value propositions and selling stories that clearly articulate value to our partners

• Consult with Product, Marketing, Operations, Finance, and Sales to help identify, design, and perform business processes necessary to execute a successful set of programs and promotions

• Map customer growth strategies and initiatives, such as targeting new segments or managing product launches, to guide cross-functional planning efforts

• Curate alignment of Chamberlain Group vision, objectives and initiatives with channel segmentation, customer needs, market trends and competitive landscape

• Create and maintain channel segmentation and key persona analysis for each business initiative; Develop enablement strategies and ensure development of content and collateral to accelerate & optimize strategic impact for each persona

• Manage a comprehensive ongoing channel situation analysis that monitors consumer trends, new product & service innovation and operational & financial results from industry participants

• Develop comprehensive channel opportunity & risk overview prioritizing objective achievement through initiatives that accelerate growth & profitability across existing offers, launch new offers and expand channel partners; Implement improvement plans to address unexpected challenges

• Partner with Sales, Marketing and Product to ensure development of content and collateral to drive product launches, promotions, key marketing campaigns, and channel or customer-specific programs; Review and direct marketing communication to ensure the overall channel strategy is aligned and conflict is minimized

• Maximize objective achievement for Chamberlain Group, our partners and our end users through data-driven decision making and results-based resource prioritization

• Quantify partner value and cost to deliver in order to identify pricing targets, resource requirements and overall priorities; Conduct quantitative analysis including ROI and customer acquisition costs across Retail channels

• Manage inputs to forecasting process including promotional calendar, merchandising strategy and partner funding; participate in demand planning to optimize consensus volume forecasts

• Create and prioritize business cases utilizing needs-based segmentation, quantified value versus next best alternative and implementation of Chamberlain Group’s value-added solutions

• Communicate vision, strategy, and innovations across internal teams and external partners, influencing priorities through strategic analysis. Deliver executive presentations on channel performance and investment reviews, while representing the company with customers, competitors, trade associations, and other key stakeholders

• Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.

• Protect Chamberlain Group’s reputation by keeping information confidential.

• Maintain professional and technical k