Digital Demand Marketing Manager

Description

About Valence Security:

Valence enables security teams to find and fix SaaS risks. As SaaS complexity and distributed management present security challenges, the Valence SaaS security platform provides unparalleled and actionable insights into configuration, identity, data, SaaS-to-SaaS integration, and GenAI risks. The Valence platform offers comprehensive SaaS security posture management (SSPM), risk remediation, and identity threat detection and response (ITDR). Valence’s unique remediation by choice capabilities allow security teams to leverage manual remediation, automated workflows, and business user collaboration to scale their risk reduction and proactively secure their SaaS. Leading organizations leverage Valence to empower their business to securely adopt SaaS.

About the Role:

Valence Security is setting new standards in the SaaS security space and delivering cutting-edge solutions to tackle the toughest cybersecurity challenges. We’re assembling a badass marketing team, and we’re looking for a data-obsessed Digital Demand Marketing Manager to fuel our demand generation engine and create an inbound machine. You’ll be in the driver’s seat, owning everything from SEO/SEM and email marketing to social media, webinars, and video content creation, with the freedom to experiment, innovate, and drive growth across all digital channels. This isn’t just a job—it’s your chance to make an immediate impact and help shape our marketing strategies and tactics from the ground up. 

In this fast-paced, high-energy role, you’ll create and manage digital campaigns across multiple channels to support our explosive growth goals. You’ll also collaborate closely with our Sales team to ensure seamless lead handoffs and that we have the right campaign strategy for every stage of the buyer journey, and you’ll get to flex your creative muscles by producing engaging video content that will boost our brand’s visibility. If you love getting into the nitty-gritty of SEO/SEM, and can maintain laser-focus on driving results for both pipeline and revenue growth, in addition to website traffic, brand visibility, and content engagement—we want you on board!

Responsibilities

Responsibilities:

• SEO/SEM & Digital Campaigns: Lead our SEO and SEM efforts, maximizing traffic and leads. Manage integrated digital campaigns across PPC (Google Ads, LinkedIn Ads), email marketing, social media, and webinars—always with a focus on optimizing for performance and results.
• Website Strategy & Analytics: Make our website work harder! Use data-driven insights from Google Analytics and heat maps to boost UX, optimize landing pages, and drive conversions.
• Inbound Marketing & Nurture Programs: Create targeted email campaigns and nurture programs that keep our prospects engaged and excited. We want leads turning into deals, and you’ll make it happen!
• Demand Gen & Automation: Own our demand generation and marketing automation processes, continuously optimizing for scalability and effectiveness. Implement lead scoring processes that make our Sales team’s job easier.
• Sales Collaboration: Work hand-in-hand with Sales to ensure no lead falls through the cracks. You’ll be the glue that connects Marketing and Sales, ensuring everyone is aligned and firing on all cylinders.
• Campaign Reporting & KPIs: Data is king. You’ll track campaign performance, report on KPIs, and constantly tweak tactics to drive better results. Your insights will guide senior management decisions.
• Stay Ahead of the Game: Always be learning! Stay on top of the latest trends in SEO/SEM, demand generation, and marketing automation to keep our marketing strategy fresh and innovative.

Requirements

Requirements:

• SaaS Security or Cybersecurity Experience: If you’re looking for a particular degree or specific number of years of experience requirement, you won’t find that here—we care about what you’ve accomplished, not how long you’ve been doing it. You’ve been in the trenches of SaaS security or cybersecurity startups and you have the results to prove you know how to drive demand in this highly competitive space. You understand the unique challenges and opportunities of marketing in the security world, and you know how to position solutions that resonate with technical audiences. You’ve built campaigns from the ground up in tandem with optimizing existing strategies, and you thrive in the fast-paced, ever-evolving cybersecurity landscape, delivering measurable success.
• Digital Campaign Expertise: You’re a pro at executing and managing multi-channel digital campaigns and have e