Senior Director, NIA and Special Projects - Olympic & Paralympic Games

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

THE ROLE      

   

The Sr. Director, NIA & Product Development is a senior member of the strategic and cross-functional planning team, overseeing the development and delivery of the New Innovative Assets (NIA) initiative for the Los Angeles 2028 Olympic and Paralympic Games. This role will serve as the primary lead for the design, development, strategic direction, and operational execution of the NIA program as well as hospitality products in general . This role will collaborate with internal and external constituents to strategize, plan, manage, and deliver an optimal guest experience.

ESSENTIAL FUNCTIONS & RESPONSIBILTIES

• Lead strategic planning and operational management of NIA program, coordinating with functional areas—such as product, sales, marketing, finance, accommodations, transportation, and workforce operations—to ensure budget alignment, clear and effective guest communication, high service standards, and effective reporting.
• Develop and execute a comprehensive operational framework for NIA concept development that aligns with market demands and sales targets.
• Drive innovation by collaborating with key stakeholders to ensure NIA concepts are relevant, scalable, and strategically positioned for maximum impact for On Location and its clients.
• Provide NIA and other Special Projects leadership with respect to team hiring, setting goals, milestones, and deliverables.
• Collaborate with product team leads to develop and implement comprehensive operational strategies that enhance the NIA Olympic guest experience.
• Develop service plans that align with NIA customer expectations and product level, focusing on guest journey and experience.
• Provide leadership and support as required during LA28 marketing partner events, Organizing Committee meetings, RFPs and other key stakeholder planning initiatives.
• Ensure effective communication and information sharing across functional areas (FAs) and manage ongoing program updates and changes.
• Prepare and distribute event materials, presentations, and communication for both internal and external audiences.
• Collaborate with the Digital Team on data reports, itinerary building required for operational program delivery.
• Facilitate relationships with the IOC, International Sport Federations, LA28, vendors, suppliers, client leads, and functional areas, driving program progress as needed.
• Develop and implement best practices, operational efficiencies for program management and successful execution of NIA experiences
• Support contract negotiations to secure venue use for NIA Olympics and Paralympics program-related needs.
• Identify and track opportunities to improve quality across all NIA offerings and throughout the overall guest journey.
• Develop the NIA program management operational budget, aligning with service standards and product budgets while allowing scalability based on sales.
• Oversee financial aspects, including program management operational budget management and post-event reconciliations for NIA and Special Projects.
• Lead NIA staffing strategy and planning, ensuring the right talent is in place for Olympic and Paralympic program execution.
• Mentor and support team members to achieve performance goals.
• Support planning and execut