Content Marketing Strategist

About Culligan QuenchCulligan Quench’s purpose is to impact people’s lives and improve the earth by helping to eliminate the 500 million plastic bottles consumed each year.  We play a front-line role in the battle against single-use plastic water bottles by delivering on-demand filtered water solutions to more than 120,000 healthy and environmentally conscious customers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers purify the existing water supply, providing an endless supply of clean water and water-based beverages for a fixed monthly fee, typically under a long term bundled service and rental subscription agreement.  Culligan Quench has grown from a small regional company to an international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backed Culligan.  Headquartered in King of Prussia, PA, Quench has more than 1,600 team members operating out of more than 90 locations across North America and Puerto Rico. For more information visit https://quench.culligan.com/
About CulliganFounded by Emmett Culligan in 1936, Culligan is a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solution for businesses. Culligan's network of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. Many of Culligan dealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com. 
Values: 5CsCulligan as OneCustomers come firstCommitment to InnovationCourage to do what's rightConsistently deliver exceptional results
About the Role
Culligan Quench is looking for a hands-on content marketing expert to support organic digital growth for our B2B workplace hydration and sustainability solutions. This role is ideal for a strong content executor who loves writing, producing, optimizing, designing, and scaling content across formats and channels. They enjoy collaborating closely with product marketing, marketing, and agency partners while building content that compounds over time.
You’ll focus on creating and optimizing high-value content that drives organic, improves search and AI visibility, strengthens brand authority, and supports lead generation, site traffic, engagement, and lead generation. While repurposing and scaling high-value content into blogs, infographics, podcasts, social content, for maximum reach. 

Responsibilities

• Develop and maintain a full-year content calendar aligned with marketing initiatives, product launches, industry events, buyer journeys, and high-impact trends.
• Develop high-quality content across blogs, website pages, organic social, and downloadable assets, strategically repurposing core content into multiple formats to maximize reach, engagement, and lifecycle value.
• Drive organic growth across SEO, GEO, and AEO by partnering with an SEO agency and executing independently to align content with search intent, buyer questions, and AI discovery patterns, while strengthening brand transparency, AI authority, and E-E-A-T.
• Create trend-based and insight-led thought leadership content using current events, industry data, and Culligan Quench proprietary research.
• Manage the organic social media calendar in partnership with our social media agency.
• Analyze content performance across GA4, Moz, SEMrush, and Salesforce to drive continuous improvement, and regularly report insights and recommendations to leadership for feedback and alignment.

Collaboration & Process
• Work closely with internal teams and agency partners to execute content initiatives.
• Ensure a consistent brand voice, tone, and messaging across all channels.
• Stay informed on B2B content trends, emerging formats, AI-driven discovery, and evolving buyer behaviors.

Required Experience & Skills

• 3–5 years of experience creating high-quality B2B content (blogs, website copy, social media, white papers, case studies).
• Strong research, writing and editing skills with attention to clarity, tone, and conversion.
• Working knowledge of SEO and organic content best practices.
• Familiarity with social platforms like Meta, LinkedIn, YouTube, and TikTok.
• Comfortable working in a fast-paced, collaborative environment.
• Work independently with strong organizational and time management ski