At Franklin Templeton, we’re driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we offer opportunities not only to help you reach your potential but also to contribute to our clients’ achievements.

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The financial industry is evolving rapidly. At the forefront of that evolution is digital - an efficient conduit to build relationships, simplify tasks and ensure firm accessibility (on the client’s terms) throughout the experience. Today, without question, social media plays an integral part in the digital flow. 

As a member of the Global Marketing team, the Social Media Specialist (Digital Assets) will help deliver and manage Franklin Templeton Digital Asset’s social media strategy. We are looking for a social media strategist who lives and breathes digital assets (covering areas such as web3, blockchain, DeFi, cryptocurrency and more), with a strong community management background and top-notch relationship-building skills.

What are the ongoing responsibilities of a Social Media Specialist (Digital Assets)?

• Manage the social media strategy and content calendar for Franklin Templeton Digital Assets

• Transform complex concepts into easily digestible, engaging, eye-catching content designed specifically for social media

• Inbound and outbound community management, including, but not limited to building and nurturing a community passionate about digital assets

• Social listening to better understand digital assets landscape on the web

• Conduct competitor analysis and monitor the online digital assets landscape

• Stay abreast of social media trends and platform advances in order to ensure content is best in class

• Support initiatives led by Social Media Managers and Employee Advocacy Program lead as needed

What ideal qualifications would help someone to be successful?

• Bachelor's degree or equivalent experience

• 2+ years developing social media content and managing online communities for a major brand in a corporate environment

• Deep understanding of digital assets and the online communities that champion them

• Develop copy and communications that will lead to optimal community engagement and impact

• Proficient in graphic image creation for the web (Canva or similar)

• Working knowledge of Sprout Social or similar SSM software

• Ability to work independently; participates in determining objectives of assignment; plans, schedules and arranges own activities in accomplishing objectives

• Ability to organize and prioritize workflow and to coordinate the work of others

• Outstanding communication and relationship-building skills

• Ability to show a portfolio of client work

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary—designed to support the whole person and to recognize their time, talents, and results. Along with base compensation, other compensation is offered such as a discretionary bonus, 401k plan, health insurance, and other perks. There are several factors taken into consideration in making compensation decisions including but not limited to location, job-related knowledge, skills, and experience. At Franklin Templeton, we apply a total reward philosophy where all aspects of compensation and benefits are taken into consideration in determining compensation. We expect the salary for this position to range between $65,000 – $80,000. 

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Our culture is shaped by our diverse global workforce and strongly held core values. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

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By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and health