Commercial Marketing, Life Sciences
VerilyAbout the role
Who We Are
Verily Health is a data platform and technology company purpose-built to power AI-enabled precision health solutions that accelerate research and improve care for individuals and communities. Uniquely positioned at the intersection of technology, data science, and healthcare, Verily transforms multimodal health data into insights, models, and actions that make healthcare more personalized, predictive, and precise.
Description
As the Commercial Marketing Lead for Life Sciences, you are the "Voice of the Buyer". You sit at the critical intersection of product, strategy, and sales, serving as the primary architect for how Verily’s diverse portfolio of capabilities is synthesized into a high-value, cohesive narrative for the Life Sciences market. Your success is measured by commercial velocity and the ability to equip the sales team to build a robust pipeline and effectively close deals to meet sales and revenue targets.
This role partners closely with the Life Sciences Sales Leader and has three main responsibilities:
Synthesizing the Portfolio: Creating problem-first messaging and value propositions to present a unified answer to the Life Sciences segment's most pressing challenges. You are the owner of end-to-end sales enablement support for all customer meetings for this segment.
Accelerating Sales Motion: Leading segment marketing for Life Sciences, developing and owning the end-to-end campaign strategy and activities to drive pipeline generation. Develop effective segment marketing collateral by identifying funnel bottlenecks and developing "pitch-in-a-box" materials and strategic messaging interventions to move deals from discovery to closed-won.
Driving Life Sciences Commercial Marketing Strategy: Identifying opportunities and gaps in the product strategy, value proposition, and claims to “win” in this segment. Leverage your deep knowledge of this segment and synthesize customer feedback to influence and inform the product roadmap, coordinating effectively across cross-functional teams.
Responsibilities
Segment & Buyer Persona Expertise: Become the definitive internal expert on the Life Sciences landscape, including macroeconomic trends, regulatory shifts, and the competitive environment. Define and refine the "Economic Buyer" and "Technical Influencer" personas. Deeply understand the "why" and "how" behind the segment’s purchasing decisions to anticipate objections and accelerate the sales cycle.
Problem-First Messaging & Portfolio Synthesis: Clearly land buyer segment needs and establish how Verily’s capabilities and solutions directly solve their business needs. Create value propositions that span across Verily’s product pillars, positioning our full suite of solutions as a unified answer to segment challenges. Articulate how Verily’s solutions reduce complexity and speed up the realization of business outcomes for clients.
The "Pitch-in-a-Box" & Customer-Specific Customization: Develop and maintain the foundational Life Sciences commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators. Tailor this core messaging and content appropriately for all customer pitches and touchpoints.
Funnel Acceleration: Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel. Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, whitepapers, publications, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities. Identify high-growth sub-segments and white-space opportunities within the vertical. Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements.
AI-Driven Scalability & Delivery Ownership: Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale. Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.
Qualifications
Minimum Qualifications
Bachelor’s degree in Business, Marketing, or a related field.
8-12+ years in Product Marketing, Commercial Strategy, Management Consulting, or a related Commercial role.
Proven experience in B2B HealthTech, Life Sciences, or SaaS. At least 5-7 years of specific experience selling to, mar
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