Senior Lead Marketing Consultant, Business Banking Marketing

About this role:

The Senior Lead Marketing Consultant, Business Banking Marketing, is responsible for driving strategic marketing initiatives that support business development efforts led by Business Bankers, Relationship Managers, and Small Business Administration Lending Managers. Reporting to the Head of Business Banking Marketing, this role collaborates closely with sales leadership to design, develop, and execute comprehensive marketing plans and sales support campaigns that promote Wells Fargo’s suite of business products—including business checking accounts, credit cards, lines of credit, and merchant services.

Key responsibilities include identifying and developing innovative marketing assets and tactics to enhance banker productivity and profitability. The incumbent will lead a cross-functional team through a structured campaign process encompassing audience segmentation, test-and-learn strategies, creative development, channel execution, special offers, campaign scheduling, performance measurement, and ongoing optimization. Success in this role requires the ability to influence and guide both internal and external resources, foster collaboration across marketing and enterprise partners, and deliver measurable growth in new deposit and lending customers, while enhancing customer experience and profitability.

Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role, you will:

• Provide marketing support to Business Bankers, Business Banking Relationship Managers and Small Business Administration Lending Managers that promote Wells Fargo business products.

• Manage the business development lead management strategy to Wells Fargo branches

• Test/learn and optimize deepening marketing campaign budget across multiple campaigns with the objective of achieving customer acquisition and deepening goals.

• Manage across matrixed-team of data analysts, channel partners, legal, compliance, creative agencies, banker readiness and operations employees to achieve campaign goals.

• Track macro-economic trends, business environment, competitor strategies, promotions, pricing, and recommend pivots, when appropriate.

• Collaborate with Marketing Science Team and Business Banking team to forecast campaign results, author business cases, and publish campaign reporting packages that records the financial performance of the campaigns.

• Provide ongoing performance updates to Business team and Head of Wells Fargo Business Marketing, other Marketing Executives, and other C-suite level executives.

• Ideate for breakthrough marketing concepts that will improve response rates and lower the campaign cost per account

Required Qualifications:  

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years of experience in leading strategy and campaign execution with a focus on sales and marketing

• 3+ years of experience supporting retail sales

• Track record of achieving marketing, new customer growth goals

• Knowledge of business banking products, retail banking, and/or small business customer segment

• Experience partnering with sales management to achieve customer acquisition goals.

• Knowledge of retail banking, preferably Small and Business Banking

• Success developing and implementing marketing campaign strategy, including pivots in customer targeting, offer selection, and messaging

• Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners

• Must be able to successfully navigate a matrixed environment

• Analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)

• Campaign management and execution experience, ideally within in Aprimo or similar campaign management tool

• Ability to synthesize data, market insights, and performance metrics into clear executive recommendations

• Ability to direct creative teams to develop marketing campaign assets

• Must thrive in a fast-paced environment

• Strong presentation development skills

Job Expectations:

• Ability to travel up to 10% of the time

• This position offers a hybrid work schedule