Senior Manager, EMEA North Corporate Communications (Maternity Leave Cover, 6 months)

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Role: 

ServiceNow is seeking an experienced Communications professional to support and drive an integrated communications approach in its EMEA North Region, reporting into Senior Director Communications, EMEA and with close integration to the Global Communications and the North Marketing and Sales teams. The role will be responsible for leading integrated communications in the region with a particular focus on Netherlands, Sweden and Belgium, including the creation and execution of media engagement programmes, thought leadership development, executive profiling, social media organic programmes (NL) and employee communications.  

This is a great opportunity to directly impact the regional growth, building ServiceNow’s brand awareness and reputation in the market as the AI platform for business transformation. The ideal candidate will have a strong B2B tech background and experience in either or both agency and in-house communications environments and working knowledge of media, social and content programme frameworks. The role is based in Amsterdam, Netherlands. 

What You’ll Get To Do:  

• As the Senior Manager, EMEA North Corporate Communications you’ll work with many aspects of our business, both globally and regionally, driving strategies and narrative-led content campaigns across Paid, Earned, Shared and Owned media. 

• Develop, execute and manage integrated comms campaigns that tell the ServiceNow story in a compelling way—accessible to consumers and businesses, and highlighting customers, partners and regional thought leaders. 

• Drive and manage the agencies that support the region with a focus on PR & executive social support for Netherlands, Sweden and Belgium, plus content and social for Netherlands. 

• Work with stakeholders across the business to research, identify and develop stories that are relevant to key audiences.  

• Manage integrated communications to tell stories through multiple channels with a customer-centric lens. 

• Cultivate and engage relevant media and influencers. 

• Support on comms around key events such as World Forum, and other local events. 

• Support on issues management in region with an eye to both internal and external impact, partnered with employee communications team. 

• Develop and own executive messaging and profiling for key regional and EMEA executives.  

• Organise and coordinate regional employee events such as quarterly Town Halls. 

• Build ServiceNow branded social communities and deepen interactions with Dutch audiences.  

• Own the EMEA North communications budget, scopes of work and agency deliverables. 

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

• 8+ years of public relations experience within in-house or agency environment. 

• Excellent communications skills, both written and verbal, with attention to detail. 

• Proficiency in Dutch and English.  

• Track record of creating, leading and executing impactful integrated communications campaigns, working collaboratively with cross-functional teams. 

• Experience with tech, business and social media, a background in B2B, enterprise software and/or cloud computing a plus. 

• Comfortable managing PR agencies to deliver tier one media coverage, impactful content and strong social engagement – all within a defined budget. 

• Proven experience in developing content, including blogs, bylines, key messages and fact sheets. 

• Clear ability to balance multiple stakeholders and deadlines both globally and locally, identifying top priorities. 

• Confident working with senior executives to ensure they a