Senior Analyst, Paid Social (QSR Client)

Company Description

Thank you for considering joining Spark Foundry for the next step in your career. Our exceptional people (Sparklers) are what make us special, set us apart from the pack, and lead our agency and our clients into the future. Voices like yours are essential to our ability to connect with and remain relevant with increasingly diverse audiences. The perspective you bring helps ensure our solutions are fresh, and modern and help our clients grow.

At Spark Foundry, our purpose is clear: we bring HEAT to brands. HEAT stands for Higher Engagement, Affinity & Transactions. In other words, we get consumers to pay more attention, care more deeply about the brand, and buy more of its products and services.

Our Sparklers “bring their heat” - their unique superpowers and individual backgrounds – with them to work every day, and that heat is what has driven the continued growth of our culture and our brand.

Spark Foundry is not just a media agency. To our clients, we are true partners. This is not only a huge benefit to the brands we work with, but to our people as they expand their skills and expertise. We offer clients the best of both worlds: a startup spirit and a powerhouse soul. Our spirit embraces our ability to deliver high-touch service, boutique insights, bold creativity, and ever-evolving product and process, just like a startup. And our powerhouse soul comes to life through our unique marketplace access, best-in-class partnerships, and unparalleled buying clout to deliver our clients' increased value.

We believe a fulfilling and rewarding personal life inspires fresh thinking and the ability to create great work.

Job Description

The Senior Analyst will be the day-to-day steward of search and Commerce media for assigned brands. They are responsible for monitoring and maintaining search/Commerce campaign development, activation, and innovation. The Senior Analyst is required to develop and maintain strong knowledge of client businesses and apply their media understanding accordingly to help deliver against client needs/objectives. They will work closely with their manager in the development and communication of all search/Commerce recommendations. 
 

Role Objectives: 

• Build paid search/Commerce strategies across search engines, as well as AMS, and applicable platforms 

• Monitor and optimize performance to meet business objectives 

• Gather and analyze keyword research necessary to build a new campaign 

• Responsible for gathering necessary data for plan development 

• Group keywords into ad groups and develop relevant ad copy and extensions 

• Present recommendations and apply client feedback to keyword and copy proposal 

• Upon campaign approval, responsible for building flowcharts and loading buys into Prisma 

• Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received 

• Primary party responsible for trafficking approved plan into search engines 

• Primary party responsible for QA of all campaign components prior to launch 

• Monitor and maintain campaign budgets, pacing, and bid adjustments 

• Proactively advocate for campaign adjustments based on performance trends 

• Active monitoring and management of performance and competitive landscape 

• Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation) 

• Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items 

• Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization 

• Active participation in client status and reporting calls, including presentation of reporting 

• Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and draft billing compilation for manager approval 

• Responsible for resolving billing discrepancies in partnership with client strategy and billing reconciliation team 

• Responsible for learning all relevant tools for reporting, analytics, and competitive analysis 

• Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages) 

• Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions 

• Develop strong working relationship with client teams and partner agencies (where applicable) by helping to create a seamless communications process 

• Establish professional, productive rapport with sales rep