Digital Merchandiser

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Digital Merchandiser to fill this role. This is a hybrid role based in Seattle, WA.  As our Digital Merchandizer you’ll own the merchandising strategy and digital experiences required for us to drive ecommerce digital sales and enhance customer experiences through effective merchandising strategies and personalized web experiences. You’ll be accountable for on-time, on-brand executions of promotions, campaigns, experiences and tests on pages across HollandAmerica.com and related properties. You’ll also be responsible for ensuring end-to-end alignment with public and private campaigns by working closely with Marketing and Creative teams. Finally, you’ll be accountable for the optimization of digital merchandising experiences by developing an optimization strategy, creating variations, executing A/B tests, and reviewing and leveraging analytics to maximize direct revenue.  Here’s a summary of what Holland America Line is looking for in its Digital Merchandiser. Is this you?

Responsibilities

• Creating Digital Experiences: 
  • Develop and implement effective merchandising strategies and web experiences for enhanced promotion and product visibility to drive increased digital sales and conversion
  • Collaborate with various teams to align merchandising efforts with promotional campaigns and product launches
  • Utilize data to analyze current performance and identify A/B testing and optimization opportunities 
  • Ensure accurate, up-to-date promotional and product details across the site
  • Contribute to SEO efforts by optimizing site content for search engine visibility
  • Collaborates with engineering, product, and UX/UI teams on new site features and components
  • Employs technical and design skills along with digital interaction knowledge to ensure effectiveness and consistency in digital experiences
  • Maintains consistent brand design and functional experience by adhering to style and format guidelines and other digital standards
  • Ensures quality and accuracy by proofing own work, participating in proving reviews by others, and revising materials as needed
  • Participates in the ongoing effectiveness and efficiency of our content management and digital publishing systems and processes.
• Creating Personalized Experiences:
  • Identify user segments and opportunities to customize experiences and deliver incremental revenue for priority guest segments based on business needs
  • Create segments in our Customer Data Platform (CDP)
  • Design, implement, and optimize personalization experiences, collaborating with developers, brand, and creative
  • Create dashboards, provide reports, conduct relevant analyses, and identify opportunities on personalized activity performance
• Testing and Optimization:
  • Utilizes data to analyze current performance and identify A/B testing and optimization opportunities  
  • Designs and supports testing initiatives, collaborating with developers, brand, and creative
  • Participates in regular optimization of HollandAmerica.com and related merchandising activities by responding to testing data and analysis
  • Create dashboards, provide reports, conduct analyses, and identify opportunities based on testing results
• Cross-Functional Leadership: 
  • Facilitate effective communication between marketing, creative, and revenue management 
  • Present strategies, plans, and results to leadership, program owners, and supporting stakeholders
  • An influential leader within the team who provides support and fosters skill development among colleagues
• Innovation and Trends:
  • Stay informed about eCommerce trends, best practices, and industry innovations
  • Propose and implement innovative merchandising experiences and solutions that leverage new technologies
  • Contribute to the development of forward-thinking merchandising strategies
• Culture & Miscellaneous:
  • Adheres to Core Values
  • Encourages inter-departmental working relationships, collaboration, mutual respect and accountability
  • Reviews daily emails regarding miscellaneous topics and answers appropriately
  • Leads, represents the team, and/or participates in meetings, weekly, monthly, and quarterly

Requirements

• 5+ years’ experience designing, managing, and publishing eCommerce digital experiences in a fast-paced environment. Previous consumer Ecommerce design experience is required.
• 5+ years’ experi