Job Description Summary

The Account-Based Marketing Manager is responsible to initiate the development of the Marketing activities that are required to develop each account he is assigned to. His role is to support efficiently our Sales teams by identifying the customers’ insights, understanding its environment, competition and needs, and propose a dedicated value proposition which will allow us to differentiate. The objective of the Account-Based Marketing Manager will be to get a deep understanding of each account needs, environment and potential, to support the Key Account managers and Account Managers with new business opportunities identification, proposing dedicated and competitive value offer, with tactical approach to develop the business.
This mission requires a servant leadership attitude, ensuring a strong collaboration, teamwork and full alignment with Sales teams and Leaders, to support them effectively to meet their business objectives following their priorities.
The Account-Based Marketing Manager will need to have a good understanding of the market evolution, being supported by the global marketing team, and having the mission to translate the strategy into dedicated tactical plan for each account (5P), executing as well an omnichannel strategy and supporting commercial excellence.

Job Description

We are the makers of possible 

 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Job Summary

The Account-Based Marketing Manager is responsible to initiate the development of the Marketing activities that are required to develop each account he is assigned to. His role is to support efficiently our Sales teams by identifying the customers’ insights, understanding its environment, competition and needs, and propose a dedicated value proposition which will allow us to differentiate. The objective of the Account-Based Marketing Manager will be to get a deep understanding of each account needs, environment and potential, to support the Key Account managers and Account Managers with new business opportunities identification, proposing dedicated and driven value offer, with tactical approach to develop the business. 

This mission requires a servant leadership attitude, ensuring a tight-knit collaboration, partnership and full alignment with Sales teams and Leaders, to support them effectively to meet their business objectives following their priorities.

The Account-Based Marketing Manager will need to have a good understanding of the market evolution, being supported by the global marketing team, and having the mission to translate the strategy into dedicated tactical plan for each account (5P), completing as well an omnichannel strategy and supporting commercial excellence.

Responsibilities

Support Sales Teams with Account-Based Marketing

• In collaboration with the Sales Management, Platforms and Global Marketing, implement the annual Accounts Marketing Plans, including the conversion of the marketing plan into Key Driver Goals with clear ownership and timelines.

• Support Sales teams in achieving their budget targets, answering the specific needs of the Key Account Manager

• Transversal expertise across the different Therapeutic Area, being able to present our global offer in front of customers.

• Market segmentation, opportunities definition, value-proposition definition, competitive analysis and objection handling,

• Sales enablement and Go to Market tactics.

• Support the Key Account Manager to set up action planning by account,

• Ensure customers targeting with long-term pipeline management based on Molecules Mapping and Collection Initiative.

• Implement  omnichannel communication strategy and account-centric digital marketing approach is effectively used to drive demand in the accounts.

• Deliver solid Training plan for our Sales teams to pitch on the Value of our solutions.

Voice of Customers to be shared with Global Marketing and Platforms

• Working wi