Sales Development Representative (SDR) - Hybrid out of Washington D.C.

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.

We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

Job Title: Sales Development Representative
Location: Washington, D.C. (Hybrid)
Start Date: April 2025
Salary: Up to $70,000 (Base + Commission)
Job Listing Expires: April 7, 2025

About Informa TechTarget

Informa TechTarget, a leader in targeted IT purchase intent-driven marketing and sales services, is seeking motivated and ambitious recent college graduates to join our expanding Sales organization. As one of the Top 50 "Best Places to Work in Massachusetts" (Boston Business Journal), Top 100 Places to Work in Massachusetts (Boston Globe), and one of the Top 100 Mid-sized Companies (Forbes), we are committed to your growth and success.

Our comprehensive training program will equip you with the skills to excel as a Sales Development Representative, offering direct exposure to management and the fastest-growing part of our business. At Informa TechTarget, strong performance is recognized and rewarded, providing opportunities for rapid career advancement.

Position Overview

As a Sales Development Representative (SDR) at Informa TechTarget, you will play a crucial role in driving growth by sourcing meetings that lead to marketing programs in collaboration with some of the world’s largest brands. You'll be the first point of contact, introducing our content strategy and development expertise to both existing clients and potential prospects.

In this role, you'll help generate revenue by developing new opportunities through phone, email, and social media outreach, supporting the Informa TechTarget Account Directors.

Essential Job Functions

• Lead Generation: Research, source, and secure leads to build a strong pipeline for Account Directors.
• Outbound Sales: Make outbound sales calls to prospects within your assigned territory.
• Team Collaboration: Actively participate in weekly meetings, celebrating achievements, exchanging insights, and tackling challenges as a team.
• Prospect Engagement: Utilize email and social media to engage target prospects with high-level value propositions.
• Sales Appointments: Generate qualified leads and schedule sales appointments.
• CRM Management: Track and update prospecting progress using Salesforce CRM.
• Continuous Learning: Expand your understanding of content marketing programs and how they unlock value for TechTarget clients by exploring innovative approaches and best practices.

Qualifications

Qualifications and Skills

• Self-Starter with a Growth Mindset: Proactively takes initiative, seeks continuous i