Specialist, Marketing - GoFi

What’s Under the Hood

Bridgecrest, one of the country’s leading financial servicing providers, services roughly $15 billion in finance receivables for DriveTime and other third parties. We service auto loans across a wide credit spectrum with the intent of creating a strong path to vehicle ownership for our customers.

Bridgecrest recently launched its newest affiliate GoFi. Established in 2022, GoFi is headquartered in Dallas, Texas with a mission to deliver a comprehensive, fully integrated auto finance product allowing the best brands to deliver the best customer experience. By implementing state of the art technology, we provide an off-the-shelf service to make integration with GoFi as seamless as possible.

That’s Nice, But What’s the Job?

• Build upon GoFi’s brand presence by partnering with other internal departments
• Create and manage GoFi’s dealer communications (email, print, digital)
• Ensure dealer marketing campaigns are effectively managed and measured
• Monitor and manage GoFi’s net promoter score to ensure a world-class dealer experience
• Serve as the liaison between GoFi sales and vendor support for GoFi promotional merchandise

So What Kind of Folks Are We Looking for?

• Excellent verbal and written communication skills. The ability to talk and write with confidence, charisma and competence for a wide variety of audiences including management.
• Passionate and goal-oriented. We are looking for someone that is enthusiastic about their work and is passionate about not only meeting their goals but exceeding them.
• Entrepreneurial spirit. An attitude and approach to thinking that actively seeks out change. You’ll need a mindset that embraces critical questioning, innovation and continuous improvement.
• Strategic thinker. We are looking for an individual that takes an insightful, future oriented, open-minded and proactive approach to thinking.
• Operate autonomously. This isn’t a “hold your hand” kind of role. We give you autonomy to be creative in your space and do your thing. We need an individual that is self-motivated to get the work done and get the work done well.
• Agile in a fast-past environment. We move, and we move quickly. Thriving in an environment that never stops, is a must.

The Specifics.

• High School degree required
• Bachelor’s degree required.
• 1-3 years of previous marketing experience required
• Previous experience partnering with other internal departments
• Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office; Ability to quickly learn new computer applications as required.

Nice to Haves.

• Email platform campaign management experience preferred.
• Indirect auto experience.

Anything Else?  Absolutely.

DriveTime was awarded Top 5 Best Places to Work 2021 for our great culture and one of the Best and Brightest Companies to Work for in the Nation.  Essentially we offer a creative, transparent and fun environment since, well, we work here too.  DriveTime was also voted Best Company for Woman and Best Company for Diversity; no matter your make or model, you are always welcome on our lot – so come join us!

So What About the Perks?  Perks matter.

• Medical, Dental and Vision. DriveTime pays a nice chunk of your premiums to keep the cost as low as possible for our employees.
• 16 days of PTO and 8 paid Holidays. Because who doesn’t love time off?
• Benefits like 401(k), company paid life insurance, short and long-term disability.
• Casual Dress. Come dressed in jeans (you’ll fit right in with the rest of us).
• Game Room. Gimme a break – no, not a Kit Kat ad but we do have a ping-pong table, pool table and foosball if you ever need a break in your day.
• Wellness Program and In-House Gym. We want our employees to be the best versions of themselves. That’s why we offer a Wellness Program that includes an in-house gym, B12 shots, teeth cleanings, biometric screenings and much more!
• Growth opportunities. DriveTime takes a lot of pride in promoting from within.  We have spent the last 20 years growing our team members and taking them on the path to owning their careers!

So What About the Perks? Perks matter

• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. 
• But Wait, There’s More. 401(K), Company paid life insura