GTM Lead, EMEA

<p dir="ltr"><b><strong>About Rippling</strong></b></p><p dir="ltr"><span>Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.</span></p><p><br/></p><p dir="ltr"><span>Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.</span></p><p><br/></p><p dir="ltr"><span>Based in San Francisco, CA, Rippling has raised $1.4B from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.</span></p><p><br/></p><p dir="ltr"><span>We prioritize candidate safety. Please be aware that all official communication will only be sent from @</span><a href="http://www.Rippling.com" target="_blank"><span>Rippling.com</span></a><span> addresses.</span></p><p><br/></p><p dir="ltr"><span>After becoming one of the fastest growing startups in the United States ($0 → $11B) Rippling is quickly growing in EMEA and is poised to scale.</span></p><p><br/></p><p dir="ltr"><span>That’s where you come in.</span></p><p><br/></p><p dir="ltr"><span>We’re looking for a seasoned marketer with a general manager mindset to lead our Go-to-Market and product marketing efforts for EMEA. You’ll combine local market insights with a deep understanding of our products in order to determine the right strategy, initiatives, positioning, and messaging to win in each country. You'll love this role if you have a strong ownership mentality, customer-centric mindset, a knack for messaging and positioning, and the ambition to help build a GTM motion from 0 to 1.</span></p><p><br/></p><p dir="ltr"><span>This position reports to the Director of GTM in the US and is based out of Dublin or London.</span></p><h3 dir="ltr"><b><strong>What you'll do</strong></b></h3><ul><li><b><strong>Lead full-funnel EMEA marketing strategy </strong></b><span>for our core products (ie UK payroll) and </span><span>attach our global products (ie EOR)</span><span> with a general manager’s mindset.</span></li><li><b><strong>Create GTM fundamentals,</strong></b><span> including identifying the messaging, positioning, and playbooks for each country.</span></li><li><b><strong>Synthesize and broadcast insights</strong></b><span> about local markets, target audiences, personas, and competitors to ensure alignment with local norms, regulations, and market demands.</span></li><li><b><strong>Equip sales and marketing teams</strong></b><span> with the tools they need to win: sales decks, web pages, competitive intelligence, etc.</span></li><li><b><strong>Serve as the point of contact for core HR marketing</strong></b><span>, creating an always-on feedback loop of EMEA perspectives into global campaigns and driving alignment.</span></li><li><b><strong>Own the localization of existing assets and the creation of new</strong></b><span>, EMEA-specific assets, including web presence.</span></li><li><b><strong>Collaborate with EMEA and Global stakeholders across sales, marketing, and product</strong></b><span> to execute cross-functional initiatives (e.g. country-specific product launches) that move the business forward.</span></li></ul><h3 dir="ltr"><b><strong>Qualifications</strong></b></h3><ul><li><span>8+ years of experience across consulting, business operations, general management, product, or product marketing. B2B SaaS experience is strongly preferred. </span></li><li><span>Strong communicator with proven ability to translate customer and market insights into crisp GTM messaging</span></li><li><span>Superb collaborator and project owner. From Day 1, you’ll need to align stakeholders across multiple teams.</span></li><li><span>Self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.</span></li><li><span>Structured thinker with strong analytical and research skills.</span></li><li><span>Sweats the details - small and big, alike.</span></li><li><span>Understanding of culture and buying habits in at least one of: UK, DE, IE, and NL.</span></li><li><span>A hacker’s mentality. You obsess over finding novel ways to hit goals—even when the conventional wisdom says you’re wrong.</span></li><li><span>Fluency in English.</span></li></ul>