Sr. Content Marketing Strategist

Company Description

Sandisk understands how people and businesses consume data and we relentlessly innovate to deliver solutions that enable today’s needs and tomorrow’s next big ideas. With a rich history of groundbreaking innovations in Flash and advanced memory technologies, our solutions have become the beating heart of the digital world we’re living in and that we have the power to shape.

Sandisk meets people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. We do this through the balance of our powerhouse manufacturing capabilities and our industry-leading portfolio of products that are recognized globally for innovation, performance and quality.

Sandisk has two facilities recognized by the World Economic Forum as part of the Global Lighthouse Network for advanced 4IR innovations. These facilities were also recognized as Sustainability Lighthouses for breakthroughs in efficient operations. With our global reach, we ensure the global supply chain has access to the Flash memory it needs to keep our world moving forward.

Job Description

Sandisk is extending our customer-first mindset to our digital platform, with a mission to be the destination of choice for customers to learn about our products and enable confident buying decisions. To help us on this journey, we are looking to hire an experienced Sr. Content Strategist to join our web strategy team.

The Sr. Content Strategist will take the lead in the development and management of the editorial calendar and execution of our web content that supports our growth objectives.

The ideal candidate will have a deep understanding of digital journey, SEO best practices and good storytelling for the web with the ability to activate consistent and compelling content across web properties and our digital channels.

As a leading member of the web strategy team, you will work cross-functionally with product, creative, campaigns, web development, and analytics teams to address content gaps and ensure content is measured and optimized for customer engagement and conversion.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manage and build a content strategy for priority products, solutions, and use cases
• Understand nuanced positioning across the key products within each category and use case and craft compelling content from the consumer's point of view
• Own an editorial calendar and align with consumer marketing and SEO on content themes, timelines, goals, and KPIs
• Work closely with subject matter experts on crafting content that connects with our audiences
• Regularly audit and conduct editorial reviews of existing content
• Report results on content performance and ROI back to cross-functional teams and make optimization recommendations 
• Stay relevant with up-to-date strategies around AI, video, and influencers

Qualifications

REQUIRED:

• Bachelor's degree in related field
• 6+ years of web marketing or content strategy experience, preferably in tech industry and a corporate environment
• Strong understanding of SEO best practices, including AI-based search tools
• Experience with incorporating content into large websites, i.e. familiar with website organization, taxonomies, and information architecture concepts
• Well-versed in defining online customer journey and setting appropriate KPIs to track success of content

SKILLS:

• Strong project management skills; highly organized in work
• Detail-oriented, with high standards for brand, messaging, quality, and consistency of content
• Strategic, creative thinker adept at working cross-functionally to achieve goals
• Ability to make timely decisions, anticipate problems, and provide creative solutions
• Innately curious and communicative

At Sandisk, we are looking for a seasoned, creative, and resourceful web nerd who can steer our consumer content strategy towards unprecedented success. If you are passionate about crafting compelling digital experiences with a storytelling vibe, we would love to hear from you. 

Additional Information

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, me