Sr. Director, Corporate Marketing & Engagement

Who we areBixal is a mission-driven, woman-owned small business determined to improve people's lives through human-centered strategies and transformative technologies, with a firm belief that everyone has the right to an effective government.   We deliver on this belief by partnering with leading Federal agencies to design, develop, and deliver powerful customer experiences through holistic digital product solutions and strategic communications initiatives––bringing a high standard and unique creative energy to our clients––and our wonderfully diverse culture is what makes it all possible.   Bixal unites different people with different perspectives from all over the world! We provide our team with an open and empowered environment where collaboration thrives and solutions flourish. 
LocationThis role can work remotely from anywhere in the USA. You must be legally authorized to work in the US.  Bixal does not provide visa sponsorship.  
What will you do?As the Senior Director of Corporate Marketing & Engagement, you will be responsible for leading and supporting the execution of all aspects of corporate marketing and internal communications. You will play a critical role in developing marketing plans that align with the company's business goals, refining our target audience, managing content strategies, digital marketing/social media campaigns, website updates, defining and analyzing key performance indicators (KPIs), and establishing branding initiatives and strategic partnerships with federal agencies and organizations to build meaningful relationships.  You will also work closely with leaders from people & culture, operations, finance and the consulting practices to develop and execute a comprehensive, multichannel internal communications strategy that effectively communicates company objectives, initiatives, values and culture to all global team members. 
Responsibilities

Team

• Foster a people-first culture within the corporate marketing and engagement team and support their skill and capability development while of building and scaling the function.

Marketing

• Develop and implement a research-informed comprehensive marketing strategy that drives brand awareness and growth;
• Oversee the strategy, development and execution of content for live, print and digital platforms—including events, website, case studies, collateral, proposals, email campaigns, social media campaigns, blog posts, video content, etc.;
• Oversee brand identity and messaging to ensure consistency across all marketing channels and products;
• Oversee the integrated marketing campaign efforts for federal government and international development audiences;
• Develop metrics to track and measure multichannel marketing performance, managing budgets to optimize marketing impact and return on investment (ROI);
• Work with strategic growth team to develop and manage strategic partnerships and business development efforts;
• Follow marketing best practices to design and execute campaigns that support capture, successfully position the company for strategic government bids and drive revenue growth;
• Determine marketing priorities and resource allocation to ensure the greatest impact on business development and talent acquisition;
• Stay current on emerging marketing trends, competitors and industry best practices;
• Identify sponsorship opportunities and oversee event strategy and execution. 

Internal Communications

• Develop and implement a comprehensive internal communication strategy to engage Bixalers around the world and further instill Bixal’s unique culture and core values;
• Collaborate with stakeholders across the organization to identify communication needs and develop effective messages, stories and methods for tracking efficacy;
• Oversee the creation and execution of communication plans, timelines and multichannel content—including emails, newsletters, videos and other multimedia content, supporting growth and change throughout the organization.

Design

• Oversee company brand and ensure brand standards are upheld in outgoing marketing campaigns and internal communications; 
• Oversee corporate design projects.

Qualifications

• Bachelor's degree + a minimum of 8 years' experience in professional services/consulting marketing with previous demonstrated leadership experience.
• Either a Master’s degree in marketing, communications or business administration or at least 4 years of executive-level leadership experience. 
• Experience working in the federal government consulting industry.  
• Deep understanding of marketing principles, including branding, content marketing, social media, digital marketing and website development.  
• Proven track record of developing and