Account Based Marketing Manager

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About the Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

Do you thrive in a fast-paced environment where you can directly impact pipeline and revenue growth? Are you passionate about developing strategic marketing initiatives tailored to high-value accounts?

Our Account Based Marketing (ABM) team at Fivetran is searching for a seasoned Account Based Marketing Manager to join our growing team. In this role, you will play a pivotal role in driving pipeline acceleration, account expansion, and account engagement for our most strategic customer accounts. You will be a partner to Sales, Business Development, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals.

This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA Offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You’ll Use

​DemandBase, Rollworks, Webflow, Marketo, Mutiny, Postal.io, SFDC, and Looker

What You’ll Do

• Partner with sales to prioritize high-value expansion accounts.
• Help develop account plans that outline key decision-makers, buying committee dynamics, and specific business challenges.
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey.
• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target customer accounts.
• Create targeted ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within our top customer and expansion accounts
• Collaborate with the regional marketing team to orchestrate impactful 1:1 & 1:few events to foster deeper relationships with key decision-makers.
• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement.
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth.
• Stay up-to-date on the latest ABM trends and best practices.

Skills We’re Looking For

• 3+ years of experience in B2B marketing, preferably with a strong focus on ABM.
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns. 
• In-depth knowledge of the ABM methodology and best practices.
• Strong understanding of buyer personas, journey mapping, and account-based orchestration.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

Bonus Skills​

• Demandbase Certification

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The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location dur