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Sr Technical Application Engineer

Border States
United Statesfull_timeVerifiedPosted 10 Aug 2026

About the role

Be part of a growing, successful company in an exciting and challenging field. Border States is 100% employee-owned, which means you’re empowered to make decisions, find solutions and receive rewards for your hard work.
 
This position will be located in: Pewaukee, WI  

Application Deadline: August 12, 2026

Please note that the position may be filled before or after the listed application deadline. Applications will only be accepted while the posting remains active.

Job Summary

The Senior Technical Application Engineer leads the day-to-day operations in promoting sales, securing orders, and providing quality service to our customers. Regularly provides proactive, quality service to our customers on product and system applications. Provides technical product support for branches and customers, evaluates new products, and makes recommendations on stock levels. Provides field trouble shooting assistance, assists customers with field projects, contributes to all aspects of customer training, and conducts product application assessments.

Responsibilities

Essential Functions

  • Responsible for Center of Excellence based on area of focus.
  • Responsible for internal and external training strategy based on one or more focus area.
  • Mentors new hires and helps coworkers learn the position.
  • Provides technical, specific, or specialized product support for branches and customers.
  • Consistently provides responsive, quality service to meet and exceed customer expectations.
  • Contributes to planning and sale of Border States’ technical products and services and supports the promotion of Border States’ agency and distribution lines.
  • Contributes to in-depth, technically difficult conversations with consultants, customers, and employees related to product specifications.
  • Provides customers with timely follow-up on quotations, technical inquiries, and other requests.
  • Provides continuous contact and interaction with customers’ engineering staff and consultants.
  • Maintains an in-depth understanding of the assigned product areas.
  • Works with a broad range of products and services.
  • Resolves complex issues related to product technology and assists the sales engineer and customer as needed.
  • Inputs TCCM cost savings documentation that is relevant to the assigned customer base.
  • Leads training on new and existing technical product lines and applications in the specified product areas.
  • Provides field trouble shooting assistance, training, and information/documentation support.
  • Conducts product application assessments including TCCM savings, elimination of duplicate items/material consolidation, alternative to materials, equipment, methods and practices, and regional, industry, and national standards for material, equipment, and apparatus.
  • Performs product updates and new product launches of branches and customers as required.

Non-essential Functions

  • Attends and assists with trade shows and training programs as needed.
  • Provides technical training and presentations for Border States personnel internal as well as external customers.
  • Ensures existing product demos are functional condition.
  • Provides input to the pricing and purchasing departments on product evaluations and code descriptions, inventory management, pricing developments, and other related functions.
  • Familiar with all relevant SAP processes to support order entry and management.

Qualifications

  • Bachelors technical or engineering degree or equivalent experience required.
  • 5 years of experience with technical and business aspects of the focus area required.
  • Knowledge and technical competence in understanding of electrical utility distribution and transmission systems preferred.
  • Strong working knowledge of Microsoft Windows, Microsoft Office (Excel, Access, and PowerPoint), internet, email, and SAP software preferred.

Skills and Abilities

  • Excellent customer service skills including being competent, accurate, responsive, and engaged.
  • Excellent interpersonal, written, and verbal communication and customer service skills preferred.
  • Ability to effectively plan, organize, and present.
  • Excellent attention to detail and organizational skills. 

Physical Requirements

Frequency at which you would carry/lift in a typical day:
Occasionally 0 – 33% Frequently 34 – 66% Continuously: 67 – 100%

  • Lift from Waist:
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Company

Border States

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