Category Director Media & Scale Reach

About us

Diageo is the world’s leading premium drinks company with an outstanding diverse collection of brands, such as Casamigos and Don Julio tequilas, Ypióca, Johnnie Walker, Crown Royal, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.

Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve this, we need the world’s very best people.

About Diageo Procurement and the Role

• Diageo Global Procurement is accountable for the Procurement of Supply, Marketing and Indirect categories with an annual spend of circa $12bn.  

• Procurement’s vision is to “Unlock the Power of our Ecosystems to win Sustainable Value” with a broad set of value delivery across Cost, Cash, Carbon (ESG) and Consumer impact.

• The function has gone through a 3-yr transformation journey to strengthen procurement excellence, capability and the delivery of our Society 2030 Spirit of Progress ambition, which includes stretching commitments in respect to our carbon footprint in Grain-to-Glass (G2G) as well as investment with diverse suppliers and agencies. This transformation has established a solid foundation for the function to shift into the next phase where the level of Procurement contribution to business performance continues to grow.

• Diageo’s Procurement function is structured to take advantage of our global scale through a model based on Globally led Category Procurement and Market led Procurement teams. We operate a strong collaboration model between our market and global category teams, where we work together as One Procurement Community. Our model enables global strategy development for defined global categories that are then implemented across the Markets considering nuances. The model aims to leverage scale of spend that can be consolidated and controlled globally, whilst at the same time having the appropriate in-Market procurement ownership for total procurement spend that sits within the Market P&Ls.

• The Global Category Director, Media & Scale Reach (GCD) role is a strategic leadership role leading the team that drives global investment strategies across $1.5bn+ Media, Digital and Partnerships A&P investment (collectively media and scale reach – MSR). The GCD also leads Breakthrough Innovation procurement.  This role sits on the Global Marketing Procurement Leadership Team, led by Head of Procurement, Global Marketing.

• The GCD is supported by a team of 4 procurement professionals. Effective delivery requires integration and influence across a wide range of partners both internally and externally, using the investment ecosystem in its broadest sense.   

As the Global Category Director MSR, you will lead a team which will:

• Play a critical role in driving investment optimisation across our A&P, developing the investment strategies to ensure budgets and execution are directed into the channels that will drive growth and return for Diageo & our brands. Your leadership will focus on embedding this across markets and brands.

• Deliver stretching cost and cash efficiency delivery across the global MSR spend portfolio in partnership with market procurement, ensuring always that this delivery enables business growth.

• Strengthen integration of the procurement function into the broader business building brilliant collaborator relationships and influencing at the most senior levels of the organisation.