Associate Director, Customer Insights & Engagement – Cell Therapy Market Research

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

The Associate Director, Customer Insights supports the development and leads the execution of market research and insight‑generation activities that inform strategic and tactical decision‑making for the Global Cell Therapy business. This role contributes to the design and execution of market research initiatives, synthesizes data across sources, and communicates clear, objective insights that guide brand strategies, execution and customer engagement. The role is accountable for executing end-to-end market research, ensuring alignment with brand objectives and enterprise commercial strategies.

As an Associate Director, this role will collaborate closely with cross-functional partners—including members of the Brand, Sales, Medical, and Access teams—to support data-informed decision-making and customer engagement. In this capacity, the Associate Director will work under the guidance of the Director ensuring alignment with business unit and enterprise objectives. The Associate Director will support the development and implementation of quantitative and qualitative market research, standardized reporting processes, pipeline evaluations, market analyses and performance dashboards while promoting innovative techniques, and the use of advanced tools and methodologies such as AI and machine learning.

This position will be based in our Madison, NJ office, but with flexibility to work from our Princeton site as well.

 
Key Responsibilities:

This role is part of the Global Cell Therapy Customer & Insights Engagement team, with a focus on the autoimmune space. The individual will contribute to franchise critical projects, determine effective approaches for solving complex

problems, and deliver insights to key stakeholders that enable the achievement of our strategic and operational objectives. The successful candidate will bring the following in continuing to provide insight-driven support to key stakeholders, and playing a key role in continuing to evolve our overall BMS Cell Therapy business and insights

capabilities:

Market Research Leadership

• Partner with Director to develop and execute comprehensive primary and secondary market research plans focused on actionable insights and identification of potential brand opportunities in early and late-stage development opportunities. Manage project logistics including vendor coordination, timeline tracking, and ensuring compliance with research best practices.

• Work with Secondary Data Analytics partners to synthesize data from multiple sources (APLD, IQVIA, SHS, Komodo, Claims, Patient chart data, BrandImpact) to extract meaningful business insights that inform marketing strategies across insights workstreams.

• Deliver clear, concise presentations that synthesize disparate data and demonstrate a deep understanding of market dynamics, competition, and brand performance.

• Collaborate with the Centers of Excellence to ensure a unified and comprehensive approach to insights generation.

• Partner with Brand team members to proactively answer business questions, provide data-based solutions to strategic choices, and support senior leader presentations.

• Partner with Director to identify opportunities and execute the development and deployment of innovative approaches and techniques in insight generation that reflect best practice

• Drive the adoption and application of advanced capabilities, including AI, machine learning, and other innovative methodologies to enhance insights generation, speed, and support strategic decision-making.

• Drive continuous i