Specialist Global Marketing & Sales Activation

<p><b><span>Be part of an iconic story.</span> </b></p><p></p><p><span>TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here!</span> <span>(</span><a href="https://www.youtube.com/user/tommyhilfiger" rel="noopener noreferrer" target="_blank">YouTube</a><span>, </span><a href="https://www.instagram.com/tommyhilfiger/" rel="noopener noreferrer" target="_blank">Instagram</a><span>, </span><a href="https://www.tiktok.com/%40tommyhilfiger?lang=en" rel="noopener noreferrer" target="_blank">TikTok</a><span>)</span></p><p></p><p><b>Department and Team </b></p><p>The Tommy Hilfiger Global Consumer Engagement group brings the brand’s campaigns, activations and products to life for consumers across all marketing and commercial touch points. With relentless focus and consistency, the team executes high impact brand and product storytelling that builds desirability and relevance with consumers.</p><p></p><p>The Global Consumer Engagement leadership team is comprised of a group of highly experienced marketing channel leaders who set the global agenda and playbooks for Media; Communications; Entertainment &amp; Talent; Social Media; Events; Retail, Wholesale &amp; Digital Marketing; and Sponsorships.</p><p></p><p>Together this team has the power to reach, inspire, entertain, educate and cultivate a sense of belonging for consumers globally – and it is the leadership team’s role to ensure that this is done with clockwork alignment, agile budget management, deep partnership with the regions, and strong empowerment for each team to run a fit for channel strategy.</p><p></p><p>The Global Consumer Engagement group is ultimately responsible for executing an integrated marketing plan that builds brand equity and delivers on business targets. The mission is to shape the unique and meaningful consumer-facing experiences that cut through to target audiences and make Tommy Hilfiger’s collections the most desirable in the market.</p><p></p><p><b>Position </b></p><p>The Specialist, Global Marketing &amp; Sales Activation plays a vital role in aligning marketing campaigns across commercial channel touchpoints (retail, e-commerce, and wholesale) to deliver a cohesive and impactful brand experience. Operating within the Global Consumer Engagement (GCE) team, this role bridges global brand marketing strategies with regional commercial needs, ensuring campaigns and content resonate effectively across all commercial channels.</p><p></p><p>This position requires a detail-oriented marketing professional with a collaborative mindset and the ability to navigate the complexities of global marketing alignment across channels and regions.</p><p></p><p><b><u>Core Responsibilities</u></b><br/>Including but not limited to:</p><p></p><p><b>Global – Regional Coordination</b></p><ul><li><p><b>Facilitate Communication:</b> Build strong communication flows between cross-functional teams; serve as the primary day-to-day contact for regional marketing and DTC channel teams, as well as global visual experience teams, addressing queries related to retail (full price and outlet), e-commerce, and wholesale marketing.</p></li><li><p><b>Timely Updates:</b> Ensure the timely communication of updates and changes to marketing campaigns and content with regional teams and DTC channels.</p></li><li><p><b>Relationship Building:</b> Cultivate strong partnerships with global brand marketing, global visual experience, and regional teams to enhance collaboration and alignment.</p></li></ul><p></p><p><b>Campaign Roll-out and Planning</b></p><ul><li><p><b>Seasonal Roll-Out Plans:</b> Develop and maintain a detailed seasonal roll-out plan, outlining how global campaigns are adapted and activated across retail, owned digital channels, and wholesale.</p></li><li><p><b>Resolve Discrepancies:</b> Advise on discrepancies in roll-out plans, working closely with regional teams to identify solutions and ensure alignment with global strategies.</p></li></ul><p></p><p><b>Content Management and Customization</b></p><ul><li><p><b>Actionable Briefs:</b> Collaborate with regional DTC and wholesale market