Director, Daily Disposable Brand Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

People Leader

All Job Posting Locations:

Jacksonville, Florida, United States of America

Job Description:

Johnson & Johnson MedTech, Vision a member of Johnson & Johnson’s Family of Companies is recruiting for a Director, Daily Disposable Brand Marketing within the US Marketing Organization to be located in Jacksonville, FL.

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

The Director, Daily Disposable Brand Marketing will lead the regional brand strategy, go to market plans, forecasting, launch excellence and portfolio lifecycle management to enrich and strengthen ACUVUE® Daily Disposable contact lens brand family’s competitiveness and results.   

This leader will be responsible for the comprehensive brand stewardship of the ACUVUE® Daily Disposable Brand Families to enhance professional brand equity and drive business growth across the daily disposable contact lens portfolio.  This position partners closely with other commercial functions to drive execution excellence and Global Strategic Marketing to shape the innovation and pipeline agenda. 

This role reports directly into the VP of US Marketing and has direct line management for the Daily Disposable Brand marketing team.

Responsibilities:

• Develop and execute regional daily disposable contact lens brand family strategic plan:
  • Conduct comprehensive market assessments and develop and communicate a deep understanding of the competitive landscape
  • Define growth drivers for the platform over the strategic horizon, including existing brands, lifecycle management, claims, business models, etc.
  • Develop comprehensive regional and geographic segmentation to include share, sales, category growth, source of volume.
• Drive innovation agenda including new products, claims, packaging, etc.:
  • Identify insight-based needs to prioritize and accelerate platform growth
  • Shape global success for the Platform as input to overall global reusable platform strategic plan
  • Collaborate closely with Global Strategic Marketing peers
• Launch new products with excellence:
  • Deliver new product milestones at or above benchmark in line with established launch excellence process and accelerate as appropriate
  • Identify and provide recommendations on actions against project barriers
  • Report on the progress and health of projects, through key leading indicators
• Deliver the platform wearer, sales and share growth commitments in line with the annual business plan and through all quarterly financial cycles.
• Oversee the development and implementation of professional media strategy and marketing campaigns across multiple channels, ensuring brand consistency and effective messaging.
• Lead a team of marketing professionals, providing guidance, support, and fostering a collaborative work environment.
• Manage marketing budgets and allocate resources efficiently to achieve desired results.
• Ensure compliance with relevant industry regulations and ethical standards in all marketing activities.
• Other duties as required

Qualifications