Director, Marketing Strategic Innovation Enablement

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

Department Communications & Event Management: Lead the development and execution of internal communication strategies to ensure clear, consistent messaging across the marketing department. Plan and manage department events, including town halls, workshops, and team-building activities, to foster engagement and alignment.  

Process Improvement: Identify, prioritize, develop, and implement process improvements that drive better integration, collaboration, and coordination within the marketing department. Work closely with cross-functional teams to streamline workflows and eliminate inefficiencies.  

Training & Onboarding: Design and manage comprehensive training and onboarding programs for new and existing marketing team members. Ensure that all employees are equipped with the knowledge and skills necessary to succeed in their roles.  

Systems & Tools Identification: Evaluate and recommend systems, tools, and technologies that support operational efficiency and effectiveness (e.g. knowledgebase, PMO tools, etc.). Lead the implementation and adoption of these tools within the marketing department.  

Collaboration & Integration: Facilitate strong collaboration and integration across various marketing functions, ensuring that all teams are working together effectively to meet department goals.  

Stakeholder Engagement: Work closely with senior leadership to align enablement strategies with overall business objectives. Act as a liaison between the marketing department and other business units to ensure alignment and coordination.  

Continuous Improvement: Stay up to date with industry trends and best practices in marketing enablement, continuously seeking ways to enhance the department’s capabilities and performance. 

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $168,350-$218,860
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; advanced degree preferred. 
• 8-10 years of experience in marketing operations, enablement, or a related field, with a strong background in process improvement and organizational development.  
• At least 5 years experience in leadership  
• Strong Process Improvement Background / Experience 
• Proven experience in leading internal communications, event management, and training initiatives.  
• Strong understanding of marketing processes, systems, and tools.    
• Ability to manage multiple projects and priorities in a fast-paced environment.   
• Stays current with cutting edge marketing tools, technology and approaches 

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an in