Manager, Digital Engagement, US Marketing – Biosurgery Platform

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Digital Engagement

Job Category:

Professional

All Job Posting Locations:

Raritan, New Jersey, United States of America

Job Description:

Johnson & Johnson is recruiting for a Manager, Digital Engagement, US Marketing – Biosurgery Platform to join our MedTech Surgery business located at our Raritan, NJ site.

About Surgery

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting!

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Key Responsibilities:

We are seeking a dynamic digital marketer to join our J&J Medtech surgery Biosurgery Platform marketing team. This pivotal position will play a key role in shaping and driving our digital presence across multiple channels, ensuring that all digital initiatives are seamlessly integrated into our Integrated Customer Experience Plans and omnichannel approach. The digital marketer will collaborate with cross-functional teams to drive brand awareness, engage healthcare professionals, and support product adoption using innovative digital strategies. This role will help deliver impactful campaigns that educate, inform, and inspire our partners.

Duties & Responsibilities:

• Develop, manage and optimize digital campaigns in collaboration with media SMEs to increase brand visibility, generate leads and drive engagement among healthcare professionals and key decision-makers across channels such as email, social media, search engines, and display advertising, among others.
• Create, curate, and publish compelling content tailored to the needs of key partners (clinicians, economic customers, and patients).
• Monitor, analyze, and report on creative performance, providing actionable insights to improve content effectiveness, in collaboration with commercial and content analytics teams.
• Collaborate with marketing strategy to align digital efforts with overall business objectives and account plans.
• Collaborate with Global teams to drive SEO and social media, and ensure alignment and integration with enterprise channels and platforms in support of US business objectives.
• Drive execution of Key Opinion Leader (KOL) and industry influencer programs to amplify our reach and credibility.
• Stay current with digital marketing trends, compliance standards, and best practices in the healthcare and med tech industries.
• Collaborate with agencies or vendors as needed.

Qualifications

· A minimum of a bachelor’s degree required; Advanced degree preferred.

· Minimum of 5 years of experience in business experience (marketing, communications, public relations, business development, etc.), including 2 years digital marketing experience with proven track record of success required.

· Understanding of customer journeys and omnichannel marketing required

· Healthcare marketing experience preferred

· Strong interpersonal, communication, and presentation skills.

· Ability to work independently, with a proactive and results-oriented approach.

· Ability to collaborate and lead teams in a complex, evolving environment and within a matrixed organization

This position will be based in Raritan, NJ and require up to 20% travel, US domestic.

Benefits Summary:

• Employees and/or eligible dependents may be eligible to p