Director, Marketing Measurement Strategy

ABOUT THE ROLE

Peloton is seeking an experienced Marketing Analytics professional to spearhead our Marketing Measurement Strategy Team, driving action through data-driven insights. In this highly visible role, you will set the strategic vision for our global marketing measurement framework and investment allocation. This role will oversee key strategic initiatives, including marketing OKRs, learning agenda and experimentation, and Marketing Mix Modeling (MMM). Success in this role requires expertise in analytics, incrementality testing, and MMM, along with strong leadership and collaboration skills to drive action across all levels of the business. This role will lead a team of three and will report into the Senior Director of Global Marketing Analytics. 

YOUR DAILY IMPACT AT PELOTON

• Define our measurement framework, including KPI identification, prioritization, and optimization. 
• Partner with stakeholders to set OKRs that accurately measure success against strategic priorities. 
• Allocate and optimize marketing investment across markets, products, and channels using mix modeling and experimentation. 
• Collaborate with key stakeholders to identify critical business questions and translate them into a prioritized global learning agenda supported by measurement methodologies.
• Manage expectations regarding timing, capabilities, and the application of tests and analytics methodologies. 
• Develop and deliver strategic recommendations and actionable insights to senior leadership. 
• Ensure consistency in measurement frameworks across regions while adapting to market-specific nuances in marketing performance and strategy. 
• Foster a culture of learning by sharing insights and learnings, driving continuous improvement in marketing effectiveness across teams and regions. 

YOU BRING TO PELOTON

• 10+ years of experience in marketing analytics, data science, or a related field, with a strong background in testing, measurement, and MMM. 
• Bachelor's degree in Statistics, Mathematics, Computer Science, or a related field; Master's degree preferred. 
• Proven leadership experience managing teams and driving large-scale analytics initiatives across global regions. 
• Expertise in statistical analysis and modeling, with proficiency in tools such as R, Python, or similar.
• Advanced communication skills to present complex data insights to both technical and non-technical audiences, including executive leadership. 
• Extensive experience with experimental design and incrementality testing methodologies, including (but not limited to) A/B testing, geo-based testing, and pre/post analysis.
• Experience working with media platforms such as Google, Meta, and TikTok, with familiarity in their testing and measurement capabilities. 
• Strong project management skills to ensure scalability and repeatability of testing frameworks across regions.
• A passion for fostering a data-driven, continuous improvement culture and contributing to the overall strategic direction of marketing initiatives.

#LI-Hybrid

#LI-SV2

The base salary range represents the low and high end of the anticipated salary range for this position based at our New York City headquarters. The actual base salary offered for this position will depend on numerous factors including individual performance, business objectives, and if the location for the job changes. Our base salary is just one component of Peloton’s competitive total rewards strategy that also includes annual equity awards and an Employee Stock Purchase Plan as well as other region-specific health and welfare benefits.

As an organization, one of our top priorities is to maintain the health and wellbeing for our employees and their family. To achieve this goal, we offer robust and comprehensive benefits including: - Medical, dental and vision insurance - Generous paid time off policy - Short-term and long-term disability - Access to mental health services - 401k, tuition reimbursement and student loan paydown plans - Employee Stock Purchase Plan - Fertility and adoption support and up to 18 weeks of paid parental leave  - Child care and family care discounts - Free access to Peloton Digital App and apparel and product discounts - Commuter benefits and Citi Bike Discount - Pet insurance and so much more!  Base Salary Range$237,000—$331,600 USD

 

ABOUT PELOTON:

Peloton (NASDAQ: PTON), provides Members with expert instruction, and world class content to create impactful and entertaining workout experiences for anyone, anywhere and at any stage in their fitness journey. At home, outdoors, traveling, or at the gym, Peloton brings together immersive classes, cutting-edge technology and h