Senior Manager, Marketing Planning & Analytics

Job Posting Title:

Senior Manager, Marketing Planning & Analytics

Req ID:

10098936

Job Description:

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios! Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+, or as part of Combo+ in Latin America with Star+, the standalone general entertainment and sports streaming service in the region. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

Disney Streaming Services (DSS) Performance Marketing Planning and Analysis team is seeking a Senior Manager to join our team in New York City! The Senior Manager will work collaboratively with Analytics, Finance, and Paid Media teams to deliver critical analysis, strategic support, and reporting of media plans and budgets across domestic and international territories.

Candidates will need to distill business trends and performance indicators into decisions that drive marketing investment. The role will include assessing factors impacting resource allocations around the globe and considering which countries should have heavier investments versus less. Critical metric trend analysis and forecasts will aim to provide operational teams and executive management a snapshot into expected financial performance and serve as the basis for ad-hoc scenario analysis.

We are looking for a diligent candidate with a strong analytical, statistical modeling, and reporting background and experience in direct-to-consumer digital marketing. The right candidate will have a strong interest in financial modeling and statistics.

The pace and cadence for change at DSS necessitates an ability to lead multiple projects, collaborate with multiple partners, and work with speed.

The individual should be able to expertly present sophisticated financial concepts in front of senior leadership and influence the direction of growth marketing investment.

Responsibilities:

• Lead delivery of growth marketing performance narrative and strategic implications across business units to influence growth marketing investment strategy, including communicating thought leadership to senior executives
• Develop and maintain the performance measurement strategy and relevant statistical and mathematical models as well as testing and learning agenda for performance marketing investments.
• Lead bottoms-up budget aggregation, taking inputs from the central media channel teams and the regional marketing teams, to provide critical budget v. actual visibility for our Performance Marketing leadership.
• Lead and inspire a hard-working team of analysts responsible for pulling together multiple sources of data to build reports that help analyze and power decisions for the organization-at-large through effective management and provide ongoing guidance, support, and mentorship to team members to enhance their skills and professional growth
• Develop automated processes and scaled frameworks that will serve as the baseline to build out cases and value assessments
• Find opportunities for automation in reporting and analysis processes and develop innovative solutions to improve efficiency and accuracy
• Build and automate statistical models to generate critical insight, form strategy, and influence senior partners
• Prepare executive reports and contribute to weekly status updates and cross-departmental presentations, and provide key inputs into weekly and monthly leadership updates.
• Develop insights on relevant digital conversion behaviors, customer journey, and conversion trigger points.
• Lead and establish channel-level tracking, monitoring, and reporting of marketing metrics (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team.
• Establish and identify performance marketing goals; define measurable objectives and key results and critical metrics for the business and create tools and reports to ensure accurate and continued measurement
• Gain familiarity across all financial planning models for the streaming service, including forecasts around content, technolo