Senior Communications Manager, Tax Policy Center (Office of Communications)

About Urban Institute:

The Urban Institute is a research-to-impact institution founded on one simple idea: To improve lives and strengthen communities, we need practices and policies that work. From advancing well-being to fostering shared prosperity, leaders across sectors are working every day to create brighter futures for all people and communities. For more than 50 years, Urban has delivered evidence and solutions that drive meaningful change, and this remains our charge today.

Our Mission

To drive impact by equipping changemakers with evidence and solutions.

Our Values

Collaboration, Fairness Inclusivity, Independence, and Integrity

For more information on the Urban Institute, please visit https://www.urban.org.

About the Tax Policy Center (TPC)

The Urban-Brookings Tax Policy Center (TPC) improves tax and fiscal policy decision-making through independent, timely, and accessible analysis. Using a microsimulation model comparable to those used by federal scorekeepers, we show how policies affect taxpayers, revenues, and the economy. Our results are used by stakeholders across the ideological spectrum and widely cited in the press. Beyond the model, TPC’s nationally recognized experts conduct research on emerging issues and provide technical assistance to policymakers at all levels of government.

The Opportunity:

The Senior Communications Manager will amplify TPC’s impact.  They will lead an integrated communications strategy that translates rigorous research into actionable insights for policymakers, media, and the public. This position reports to the Senior Director of Strategic Communications with a dotted line to the Vice President for Tax Policy.

What You’ll Do:

• Develop communications strategy

  • Lead development and execution of an integrated communications strategy for the Tax Policy Center to advance program goals and objectives

    • Lead visibility campaigns within the broader strategy to promote high-priority initiatives

    • Coordinate with Communications colleagues across digital, brand, and audience engagement, writing and editorial, and events

    • Anticipate reputational risks and prepare mitigation plans

  • Oversee digital content strategy for taxpolicycenter.org:

    • Ensure website content remains current with the news cycle and advances program goals and objectives

    • Drive outreach and promotion to increase engagement

    • Maintain processes for updates

  • Oversee social media strategy for TPC accounts (e.g., X, LinkedIn):

    • Guide TPC’s social media strategy and content

    • Partner with Urban’s marketing director to align on best practices

• Lead media strategy

  • Direct all media outreach and engagement, including risk assessment and release timing

  • Draft and distribute materials to reporters; lead rapid response to position TPC experts in the news cycle

    • Monitor news for opportunities to create or repurpose content

    • Partner with  government affairs on policymaker outreach

  • Arrange expert interviews, including fielding press calls, matching reporters with appropriate experts, leading occasional prep sessions and managing logistics

  • Partner with Urban’s media relations director to amplify major releases

• Provide strategic guidance for publications, events, and digital content

  • Ensure TaxVox blog aligns with organizational editorial standards

  • Review blog proposals to help ensure ideas and content fit within the center’s goals and meet quality standards

  • Help shape communications requests (e.g., for new products and events) to align with goals and maximize impact

  • Guide cross-functional teams to deliver results on schedule

• Build the communications capacity of researchers

  • Offer writing tips for public-facing content

  • Advise on messaging and talking points

• Assess policy impact

  • Monitor web and media metrics to assess ROI on communications tactics and adjust as needed

  • Work with analytics manager to provide data for funder proposals and reports

  • Collaborate across teams to develop theories of change and capture impact stor