Brand Partnerships Strategy Lead

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

The Role

Block is seeking a Brand Partnerships Strategy Lead to shape how our brands show up across key partnerships in a consistent, cohesive, and creatively powerful way. Reporting into the Head of Block Partnerships, Zack Ashley, this role will work across all Block brands and act as the strategic north star for partnership-driven marketing.

This person will be responsible for defining the brand and marketing strategy behind our partnerships, ensuring they ladder up to brand positioning, align to audience strategy, and translate seamlessly from high-level awareness moments into channel, growth, and always-on execution. They will serve as the connective tissue between brand, campaigns, growth, and channel teams, helping partnership opportunities come to life in ways that are strategically sound, creatively fulfilling, and measurably impactful.

What You’ll Do

Define the partnership strategy at the highest level across Block

• Define and evolve the overarching strategy for how Block brands show up across partnerships, and ensuring consistency, clarity, and creative excellence across all touchpoints.
• Act as a brand steward and strategic north star for partnerships, ensuring every collaboration meaningfully reflects brand positioning and long-term brand goals.
• Develop frameworks and principles that guide how partnerships should look, feel, and function across Block brands.

Translate partnerships into marketing impact; connecting partnerships, growth, and channel teams

• Take partnership opportunities and develop clear marketing strategies for how they come to life—from large-scale brand awareness moments to downstream channel and growth execution, in partnership with always-on growth and channel owners.
• Ensure partnerships integrate seamlessly into broader marketing plans, campaigns, and always-on efforts, rather than living as standalone initiatives.
• Partner closely with campaign teams to ensure partnerships complement and elevate integrated brand campaigns creatively and strategically.

Shape the annual Partnerships roadmap, in tandem with marketing goals for each brand

• Define key partnership moments throughout the year and how they ladder into each brand’s marketing priorities and calendar.
• Help determine where partnerships play a role in the broader brand and growth strategy and where they should not.
• Partner with marketing leadership to prioritize the right partnerships based on brand, audience, and business impact.

Ensure we have an audience-first approach to our partnerships strategy

• Work closely with research, analytics, and insights teams to ensure partnerships align to audience strategy and core audience personas.
• Help evaluate and shape partnership opportunities based on audience relevance, cultural resonance, and strategic fit.
• Ensure partnership strategies are grounded in clear audience insights and behavioral goals.

Partner with analytics to develop partnership measurement and reporting

• Partner with analytics and research teams to define how partnership success is measured across brand and performance metrics.
• Help establish clear success frameworks that connect partnerships to awareness, consideration, growth, and long-term brand equity.
• Use insights and learnings to evolve partnership strategy over time.

Collaborate with creative on bringing partnerships to life from concept to execution

• Work in close collaboration with creative and design teams to ensure partnerships are brought to life in compelling, brand-right ways.
• Help set the creative vision for partnerships, ensuring they feel elevated, distinctive, and aligned with each brand’s creative ambition.
• Balance creative i