Senior SEM Performance Marketing Specialist

<p>We are looking for an experienced and talented candidate to work as an SEM Performance Marketing Specialist, responsible for planning, implementing and executing SEM strategies.</p> <p>In this role you will dive into the world of Google campaign management, skillfully navigating a landscape filled with 3.5 billion searches every day. We expect you to leverage this vast potential to enhance customer experiences.</p> <p><strong><br/></strong></p> <p><strong>Once you join our Team you will be responsible for:</strong></p> • Managing Google Ads campaigns (setting them up, daily monitoring of campaign results)<br/>• Regular analysis and optimization of the campaign with the aim of maximizing performance<br/>• Incorporating new products into campaigns based on product launches<br/>• Identifying new opportunities with each new product/category launch<br/>• Effectively managing campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise (with cooperation with other channel owners)<br/>• Planning activities aimed at achieving the planned KPIs (not only the budget but also ROAS, CPA, CTR, CPC)<br/>• Diagnosing the causes of changes and creating plans to minimize the negative effects of competition/market<br/>• Optimizing advertising texts in English, French, German, Dutch, Italian (in cooperation with translators)<br/>• Performing detailed keyword research and customer trends<br/>• Reporting seasonal or local short-term changes to the market<p><br/></p> <p><strong>Why Tylko?</strong></p> <p>Being a part of the Tylko team goes beyond clocking in every day and keeping your head down. We celebrate inclusivity and work together to build a culture of happy, healthy employees who are truly heard, and provide the following great benefits for every single member:</p> <ul> <li>One bonus day off every month</li> <li>Comprehensive healthcare</li> <li>Multisport</li> <li>A discount on all Tylko products</li> <li>And of course, a dog-friendly office!</li> </ul> <h3>Requirements</h3> <p dir="ltr">• <strong>Min. 5 years</strong> of professional experience managing <strong>Google Ads campaigns</strong></p> <p>• Strong <strong>Microsoft Excel or Google Sheets skills</strong>, especially when dealing with large CSV files from product feeds<br/>• Courage and openness to running campaigns in unfamiliar languages<br/>• Efficiency in work planning and joint project management<br/>• Passion for ESG (Environmental, Social, and Governance) ideas and solutions<br/>• Readiness to assume responsibility beyond the set scope and channel, extending to other areas of e-commerce<br/>• Fluent Polish and good command of English<br/>• <strong>Working from our Warsaw office 3 days a week</strong><strong><br/><br/>It would be an additional plus if you have:</strong><br/>• At least 1 year of experience in running Google Shopping campaigns.<br/>• Knowledge of German and French.<br/>• Experience working with backend and/or frontend developers.<br/>• Familiarity with the Google Ad Editor program.</p> <p><br/></p>