Samsung US Digital Health - Marketing Director

Position Summary

Making the future is everyday life at Samsung. We’re seeking innovators who are called not just to change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better, and our people thrive with a driven mindset – better builds on better. We believe an inclusive culture and a diverse workforce drive innovation and growth. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves.

At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do. Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of the unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both at the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and live comfortably in the uncomfortable zone.

At Samsung Health, we aim to build a healthier future for everyone. By advancing technologies that people use to live, work and play, we are pushing the boundaries of traditional wellness and care. Using industry-leading technologies and leveraging ecosystem partners, Samsung Health is reimagining the consumer-centric healthcare system of tomorrow.

The Director Product Marketing, US Digital Health will report to the Head of Digital Health Marketing and is responsible for driving US product marketing for Samsung Health apps and services.

Role and Responsibilities

Role and Responsibilities

Create product marketing strategy and plans in alignment with business goals and execute to plan

Market Strategy Development:

• Lead the creation and execution of data-driven go-to-market strategies for new product launches and feature updates, ensuring alignment with business goals and brand messaging.

• Conduct in-depth market research to understand consumer trends, pain points, and competitive landscape in the digital health industry.

Product Positioning & Messaging:

• Develop clear and compelling product positioning, messaging frameworks, and value propositions that differentiate our products in the consumer health market.

• Collaborate with product management and engineering teams to distill complex product features into benefits-focused messaging that resonates with target audiences.

Cross-Functional Collaboration:

• Collaborate and coordinate with global and other internal stakeholder marketing to ensure alignment between product offerings, US market customer needs, and overall marketing strategy.

• Work closely with content, design teams to ensure consistent brand messaging and an integrated approach across channels.

Campaign & Content Strategy:

• Lead end-to-end marketing campaigns to drive awareness, acquisition, and engagement across digital channels

• Develop a rich content calendar that includes product collateral, case studies, webinars, blogs, videos, and educational resources aimed at engaging users and showcasing product benefits.

Customer Insights & Persona Development:

• Gather customer and market insights to inform product roadmap decisions and to guide marketing and content strategies.

Performance Tracking & Optimization:

• Define and track key performance metrics (KPIs) for all product marketing initiatives, ensuring they align with business goals and deliver measurable impact.

• Conduct post-launch evaluations and continuously optimize strategies based on performance data and consumer feedback.

Skills and Qualifications

Candidate Characteristics

• Passionate about improving health and healthcare transformation, creating great customer experiences, and solving problems

• Highly motivated and self-driven

• Organized, detaile