Product Marketing Manager

AirDNA began with a big dream in a balmy California garage in 2015. Since then, the technology startup has grown into the leading provider of data and business intelligence for the billion-dollar travel and vacation rental industry—with offices in Denver and Barcelona. 
Our self-serve AirDNA platform eliminates guesswork and equips Airbnb hosts with smart and competitive insights needed to succeed in the ever-evolving short-term rental landscape. 
We also arm enterprise clients with customized reports and in-depth dashboards to ensure they can scale and invest strategically. These customers include hundreds of top financial institutions, real estate companies, vacation rental managers, and destination marketing organizations around the world. 
We track the daily performance of over 10 million Airbnb and Vrbo properties across 120,000 global markets. We also collect data from over a million partner properties. This marriage of scraped and source data, enhanced by our proprietary algorithms, makes our solutions the most accurate and comprehensive in the world. 
We’re firm believers that data isn’t the destination; it’s the starting point. The launchpad. The bedrock for any future-forward business.
The AirDNA TeamAt AirDNA, we’re a team of data enthusiasts on a mission to empower our customers to smartly grow their businesses. We’re currently on the hunt for a team player who can take an agile approach to elevate our brand presence through strategic event coordination and effective media management. In short: Life is never boring here. And we genuinely live and breathe our company values: Happy, Hungry and Honest. People who are ready to exemplify these values are especially encouraged to apply. We invite you to apply even if you are unsure about whether you meet every single requirement in this posting. We carefully consider every application, not just those that check off all the boxes.
The Role:Be at the forefront of driving customer engagement and marketing excellence in the fast-growing short-term rental sector. As the Product Marketing Manager at AirDNA, you will leverage your strategic vision, data-driven mindset, and content expertise to execute marketing campaigns, amplify AirDNA’s credibility as the trusted leader in STR data and education, and champion customer-centric insights across the organization.
This position will report to the Director of Product Marketing.

Here's what you'll get to do:

• Campaign Strategy & Execution:
• Develop and implement multi-channel marketing campaigns aligned with AirDNA’s strategy and tailored to our host products.
• Design and execute Account-Based Marketing (ABM) campaigns with compelling creative, ensuring alignment with sales and media strategies.
• Measure campaign performance against initiative-based KPIs, optimizing future efforts.


• Content Development & Educational Initiatives:
• Create and execute a plan for monthly webinars, collaborating with subject matter experts.
• Produce case studies/testimonials by identifying and interviewing customers, managing their publication across channels.
• Collaborate on product updates for newsletters, onboarding, and customer campaigns.


• Customer Advocacy & Insights:
• Gather customer feedback, ensuring customer insights influence product and marketing strategies.
• Conduct competitor analysis to maintain up-to-date knowledge of market positioning and develop tools like battlecards for sales enablement.
• Represent the voice of the customer in internal discussions, driving insights-based decisions.


• Market Positioning & Collaboration:
• Work with the product team to align messaging with market trends, customer needs, and competitive landscapes.
• Provide quarterly updates to marketing and product teams on competitor pricing, positioning, and messaging.

Here's what you'll need to be successful:

• Proven ability to design and execute comprehensive marketing strategies.
• Expertise in creating engaging content across various formats with a small creative team.
• Deep understanding of customer needs and the ability to advocate for customer-first solutions.
• Strong data analysis skills to measure success and inform decision-making.
• Exceptional written and verbal communication skills, with the ability to tailor messages to diverse audiences.
• Adept at managing complex projects and meeting deadlines.
• Thrive in a fast-paced, dynamic environment and can pivot when needed.
• Collaborative and influential, capable of driving action across cross-functional teams.
• Honest, accountable, and solution-oriented, with a positive attitude that inspires others.

Here's what would be nice to have:

• Experience with hig