Global Head, Point of Care Marketing Excellence and Marketing Communications (Remote)

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The Head of Marketing Excellence and Marketing Communications is a strategic global leadership role responsible for elevating marketing performance, ensuring excellence in execution, and advancing the impact of communications across the organization. This leader will oversee global Marketing Communications for the Point of Care (POC) portfolio and spearhead the Marketing Excellence function—driving standards, capability building, digital campaign optimization, and operational rigor across regions.

This role also serves as the enterprise lead for Voice of Customer (VoC) insights, Speaker Programs, Advisory Boards, and Marketing Planning, ensuring a consistent and compliant approach to external engagement. Additionally, this leader will coordinate country-level communications, ensuring global alignment, regional relevance, and message consistency.

Key Responsibilities:

Strategic Leadership

• Set the global vision and roadmap for both Marketing Excellence and Marketing Communications, ensuring cohesive strategies that drive growth and elevate brand impact.
• Serve as a senior advisor to product management, regional marketing, commercial leaders, and country organizations.
• Lead communications strategy for POC Diagnostics globally, ensuring consistent messaging and effective multi-channel execution.

Marketing Excellence Leadership

• Lead the development, governance, and adoption of marketing standards, processes, and best practices globally.
• Oversee competency-building programs, capability frameworks, and training aligned to the Marketing Excellence model.
• Ensure transparent planning, execution, performance tracking, and optimization of global and regional digital campaigns, including KPI definition and reporting.
• Foster strong collaboration across business areas, business lines, and countries. 
• Serve as executive sponsor for digital marketing tool governance (e.g., Eloqua for email marketing).

Marketing Communications (Marcom) Leadership

• Lead Strategic Communications: Drive the development and execution of innovative, results-driven marketing communication strategies, plans, and media channels to achieve business objectives.
• Performance Analysis & Optimization: Evaluate the effectiveness of marketing initiatives using defined performance metrics, dashboards, and analytics frameworks to assess impact and guide optimization.
• Budget Management: Oversee and manage the communications budget, ensuring alignment with financial targets and efficient resource allocation.
• Team Leadership: Provide strategic direction and daily management to a team of 4-5 U.S.-based professionals, fostering collaboration and high performance.
• Cross-Functional Leadership: Serve as the primary Point-of-Care Marketing Communications lead for cross-functional initiatives, including tradeshows, rebranding projects, and strategic campaigns.
• Customer Story Development: Act as lead trainer for customer story mining, enabling the creation of compelling narratives for promotional use across multiple channels.
• Media & PR Collaboration: Partner with the PR team to identify opportunities for press releases, byline articles, and media stories that amplify brand visibility.
• Customer Advocacy: Identify and secure speaking opportunities for customers to share their experiences and strengthen external brand credibility.
• Global Acquisition Communications: Lead global communications for POC acquisitions, managing initial strategy and transitioning execution to the team during commercialization.
• Digital Strategy Leadership: Direct website and email strategy to enhance customer engagement and optimize digital presence.

Voice of Customer, Speaker Programs & Advisory Boards

• Establish and lead a unified, compliant framework for Voice of Customer insights, supporting product and marketing strategy.
• Oversee global Speaker Programs, including speaker identification, content development, training, and compliance alignment.
• Lead planning and facilitation of Advisory Boards, ensuring they generate actionable insights and follow regulatory standards.

Global Marketing Planning

• Own the consolidated annual marketing planning process for POC, incl