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Director of Sales

Columbia Hospitality
Bellingham, United Statesfull_timeVerifiedPosted 8 Jul 2025
💰 $95,000/yr($85,000/yr$95,000/yr)

About the role

Director of Sales | Hotel Leo & Heliotrope Hotel

Let’s start off with the most important part-what’s in it for you:

The Perks
*Eligibility of perks is dependent upon job status
• Salary Range: $85,000-95,000 DOE
• Cellphone Allowance
• Incentive Eligible
• Get Paid Daily (Make any day payday)
• Paid Time off & Holiday Pay (Because Balance Matters)
• Benefits - Medical, Dental, Vision, Disability, 401K
• HSA/FSA Plans -with employer contribution
• Values Based Culture (#OMGLIFE)
• Culture Add (Creating Space for Fresh Perspectives)
• Referral Bonus (Get Paid to Recruit)
• Discounted Lodging, Dining, Spa, Golf, and Retail (Yes, Discounted Travel!)
• Employee Assistance Program
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Equity/Inclusion)
• Task Force Work Opportunities (Grow your career in idyllic locations across the globe)
• Online Learning Platform to Help You Grow!
• Third Party Perks (Including discounts on Pet Insurance, Rental Cars, Movie and Concert Tickets, Theme Park and Attractions & so much more)


Our Commitment to you:
“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.
Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

What you’ll do:

The Brass Tacks
Strategic/Department
• Annually prepares internal prework, group strategic plans, and departmental revenue and expense budgets, aligning closely with the General Manager to achieve overall property goals.
• Drives vision and purpose through department objectives, revenue driving strategies, team deployment and production goals, and individual goal targets.
• Creates departmental objectives, team deployment strategies, production goals, and individual performance targets.
• Exceptional leadership skills and emotional intelligence, has the ability to manage through subordinates, and can diffuse and resolve conflict in a practical manner.
• Conducts regular one-on-one meetings and quarterly evaluations with team members.
• Meets and exceeds expectations for department gross revenue and is able to make quick adjustments if targets are not being achieved (examples; guest rooms, banquet, catering, misc. revenues).
• Conducts industry research and property data analysis to forecast future business volume effectively.
• Ensures the accurate production of monthly closing reports, owner’s reports, pace analytics, and forecasting reports.
• Possesses proficiency in contractual language and agreements.
• Ensures the department adheres to accounting standards, including deposits, direct billing, and pre-payments.
• Reports weekly achievements for prospecting, inquiries, activities, and industry events.
• Reports monthly achievements ensuring financial accuracy across P&L, sales and event platforms, and deposits/accounts receivable.
• Manages group yielding efforts with support from General Manager and Revenue Manager.
• Maintains department standards and implements systems, including sales & event platform administration/management.
• Provides overall direction, coordination, and leadership for team members.
• Primary support for all group sales outreach, negotiations, contractual review, planning and service.
• Direct liaison to all community organizations, city officials, industry associations and public relations entities.
• Upholds departmental standards and implements management systems, including the administration of sales and event platforms.
• Develops and maintains favorable working relationships and open communication with all departments.

Training/Mentoring
• Hires, develops, mentors, and trains department team members to ensure comprehensive competency in all relevant areas and identifying growth potential.
• Develops a monthly department training program.
• Conducts monthly department meetings.
• Implements corrective action and feedback, when necessary, in a respective and constructive manner.
• Implements reward programs.

Individual
• Achieves departmental goals and obje

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Company

Columbia Hospitality

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