Brand Manager Malts

Job Title: Brand Manager Malts

Location: Amsterdam

Contract: 14 months fixed-term

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviors, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture

About the role 

As the Malts & Premium Whisky Brand Manager within the Central & Eastern Europe (CEE) Marketing Team, you will play a pivotal strategic role in building, growing, and protecting some of the most iconic brands in our portfolio. Operating as part of a newly centralized structure, you will work across a cluster of dynamic and diverse markets (e.g., Poland, Greece, Benelux, Nordics, Central & Eastern Europe), partnering closely with customer marketing teams and cross-functional partners to deliver impactful marketing strategies and integrated brand plans. 

Your focus will be to adapt and deploy global brand strategies at a CEE cluster level, ensuring consistency, growth, and relevance across markets. This is a high-impact, strategic, non-operational role that requires strategic clarity, strong influencing skills, commercial acumen, and an ability to lead through influence & collaboration rather than direct control. 

You will not be responsible for local execution but will partner with Customer Marketing Teams in each country to ensure brilliant delivery and feed market takeaways into future strategy. 

Key responsibilities: 

• End to End Strategic Brand Leadership on Single Malts and Premium+ Whisky. The key focus brand will be Singleton where we concentrate the investment. Commercially we will also play with Talisker, Cardhu, Mortlach and Bulleit. 

• Lead markets in CEE will be: Netherlands, Sweden, Poland, Israel, Bulgaria, Romania and Czech Republic. 

• Lead development and execution of CEE brand strategies for your assigned brand(s), aligned with global brand frameworks and tailored to regional consumer, customer and shopper dynamics. 

• Own the brand positioning, architecture and communication strategy for the region, ensuring consistency across all markets while responding to key local insights. 

• Shape brand building across on-trade, off-trade, and digital channels, including culture-driving partnerships and omnichannel marketing experiences.