North America eCommerce Site Merchandise Manager

Who We Are:

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

North America eCommerce Site Merchandise Manager

Site Merchandise Manager

Location: Denver, CO; hybrid (onsite T, W, H)
 

About the Role

We’re looking for a Site Merchandiser to own the onsite shopping experience for our ecommerce channel. You’ll be responsible for driving product discovery, conversion, and revenue through thoughtful assortment presentation, data-driven decision making, and cross-functional collaboration. This role is ideal for someone who blends analytical rigor with a strong eye for brand storytelling in an outdoor context.

Key Responsibilities

• Own the end-to-end onsite merchandising strategy across homepage, category pages, collections, search, and campaigns
• Optimize product assortment, ranking, and navigation to improve conversion rate, AOV, and revenue
• Lead seasonal launches, new arrivals, and promotional merchandising strategies
• Analyze product and site performance using Excel, analytics tools, and internal dashboards to identify trends and opportunities. Anticipate potential risks and opportunities and escalate insights proactively
• Transform product and site performance data into clear business recommendations and prioritized actionable insights that improve performance
• Build and maintain Excel-based reporting tools and templates for weekly and seasonal performance tracking
• Execute and monitor onsite pricing, tracking, and maintenance for seasonal sale events and transitions
• Maintain deep understanding of the product catalog and inventory position to inform merchandising strategy and product prioritization across the site
• Partner with Marketing, Creative, Planning, and Tech teams to execute campaigns and site updates
• Collaborate with Site Operations, Digital Technology, and developers to launch and optimize site features
• Ensure site content aligns with brand positioning, storytelling, and outdoor customer needs (seasonality, activities, climate, regions)
• Partner with SEO to enhance search performance and drive conversion and sales
• Manage customer ratings, reviews, and onsite user-generated content
• Maintain site accuracy including product data, pricing, categorization, and inventory visibility
• Develop and test merchandising hypotheses (e.g., badging, sort, pricing presentation) and measure impact
• Monitor and review competitive trends / best practices

Qualifications

• 5+ years of ecommerce or digital merchandising experience, preferably in apparel, footwear, or outdoor brands
• Advanced Excel skills, including pivot tables, lookup formulas (XLOOKUP / VLOOKUP), data cleaning, and reporting automation with large data sets. Candidates should be comfortable completing practical Excel assessment as part of the interview process.
• Strong understanding of ecommerce KPIs (conversion rate, AOV, sell-through, inventory health)
• Experience merchandising large product catalogs / data sets and seasonal assortments
• Familiarity with CMS and ecommerce platforms (Shopify, Salesforce Commerce Cloud, Magento, or similar)
• Experience working with analytics tools (Google Analytics, Adobe Analytics, or equivalent)
• Highly organized, detail-oriented, and comfortable managing multiple priorities
• Strong communication skills and ability to influence cross-functional partners
• Self-starter who takes initiative and works well in a fast-paced, and high-performance environment
• Demonstrate a proactive, forward-thinking approach to drive continuous business improvement
• Thrives in ambiguous environments and actively seeks out unanswered questions in the data
• Passion for outdoor products and customer experiences a plus

Nice to Have

• Experience with A/B testing tools (Optimizely, VWO, Google Optimize, etc.)
• BI tool experience (Looker, Tableau, etc.)
• Experience with AI-driven product recommendation, search and merchandising tools (Constructor.io, Bloomreach, etc)

What Success Looks Like in This Role

• Improved product discovery and conversion across key site journeys
• Clear, trusted performance reporting used by cross-functional teams
• Smooth execution of seasonal launches and campaigns
• A consistently on-brand, high-performing onsite experience

We offer

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