Associate Director, Field Strategy & Targeting

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Key Responsibilities:

• Partner with Brand and Sales leadership to create the vision and strategy for field effectiveness and analytics in alignment with leadership priorities and business stakeholder requirements. 

• Enable execution and delivery of field effectiveness related analytics – Optimized Go-To-Market (GTM)/Sales Force sizing, targeting & alignment, and statistical analyses. 

• Enable data-driven decision-making, generating insights, and providing strategic guidance to optimize business operations in Field Strategy and Analytics.  

• Identify opportunities for in-depth analytics based on ongoing trend assessments. 

• Develop standard cross-brand metrics/KPIs, and work with Sales and Marketing to enhance value of information in business performance and execution reports. 

• Partner with Brand Marketing, Sales, CASA and BI&T teams, and other internal/external matrix teams to deliver integrated solutions to emerging field force related issues and questions.  

• Enable seamless development, execution, and evaluation of ad-hoc requests.  

• Support the application of fact-based decision making for key market questions for BMS brands across multiple portfolios. 

• Implement best practice adoption within stated areas of responsibility, applying appropriate levels of technical capability and subject matter expertise to address business questions. 

• Execute market/business analysis to improve value to our patients through deepened market understanding and practical application. 

• Partner with in-market Sales leadership, Sales Operations leads, to deliver wide array of analytics to support strategic and tactical commercial decisions. 

• Provide input/feedback to improve and enhance capabilities related to analytics deliverables including evaluation of tools and platforms to disseminate information to the field. 

• Partner with Commercial Analytics Leads to identify and evaluate current and future analytics needs for responsible markets and brands in support of decision making. 

• Support culture of analytics and fact-based decision making through the utilization of standard methodologies and approaches. 

• Develop and maintain a deep understanding of business priorities, meeting agreed upon analytics