Manager, Omnichannel
AB InBevAbout the role
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $125,600 - $149,150, bonus and long-term incentive eligible
COMPANY:
Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
This role is responsible for developing and executing Omnichannel strategies for On Premise Chain accounts. It involves close collaboration with cross-functional teams—including brand, trade, retail, e-commerce, media, and agency partners—to create tailored, omnichannel programs using tactics including in-store, digital and media as relevant. The role requires strong project management skills to handle multiple initiatives simultaneously, along with the ability to adapt priorities as needed. Budget management, performance analysis, and ROI assessment are key components, as is effectively communicating programming plans and results to internal stakeholders.
JOB RESPONSBILITIES:
Create and develop omnichannel program strategy for On Prem Chains
Lead briefs with media and omnichannel agency partners to communicate vision and objectives for retailer programming
Collaborate and contribute to routines with brand, trade, retail and agency teams
Leverage data and insights to build and tailor omnichannel programs
Manage budgets and conduct post-program analysis
Communicate programming to internal stakeholders
JOB QUALIFICATIONS:
Bachelor's Degree preferred
4-5 years sales or marketing experience
Retail Sales Account Ownership experience
In-depth knowledge of chain account sales process and shopper marketing
eCommerce/Digital Sales experience desired
Strong communication, organization and time management skills
Proficiency in PowerPoint, Excel and internal system tools
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfie
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