UNIV - Marketing Content Manager – College of Health Professions

Job Description Summary

Serves as the Marketing Content Manager for the College of Health Professions. Reports directly to the Director of Marketing & Student Recruitment and functions as a subject matter expert for social media and written content strategy. Primarily responsible for leading and coordinating marketing and communications content for the college which supports our strategic plans.

Serves as the lead strategist and administrator for the college's social media accounts as well as the oversight coordinator for our individual program accounts. Designs visually compelling digital and print materials as needed. Creates engaging written content for web, social media, email, and various marketing collateral. Ensures that best practices are developed, implemented, and evaluated related to email communication and social media engagement. Regularly maintains the content associated with the campus virtual tour and the self-guided tour.

After a probationary period, this position may allow a hybrid schedule of 3 days in office and 2 days remote.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000208 CHP - Communications

Pay Rate Type

Salary

Pay Grade

University-06

Pay Range

47,588.00 - 67,817.00 - 88,047.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Job Duties

Copy Writing (35%)

Supports the college’s marketing efforts by crafting compelling written content aligned with the college’s mission and strategic plan. Objectives include writing and editing copy for email marketing, website, social media, blogs, news stories, and additional marketing materials. Content covers a broad range of topics, including program-specific messaging, event promotion, and general updates or announcements.

Engages and expands both internal and external audiences through creative, impactful storytelling that supports the college’s overall marketing strategy. Coordinates messaging across platforms to ensure consistency and alignment with university policies and strategic goals.

Social Media Management (30%)

Serves as the primary social media expert and strategist for the college, using relevant applications and digital platforms to create and manage content across all of the college’s social media platforms. (Facebook, Instagram, LinkedIn).

Creates and implements a planned content calendar in alignment with the college’s strategic goals. Creates visually appealing and engaging content and follows best practices to grow the external and internal audiences of the college.

Coordinates program-specific campaigns designed and implemented in collaboration with the Marketing & Student Recruitment team leadership.

Serves as the point person in the marketing department to oversee and approve the content created on the individual academic program accounts. Provides best practices training recommendations to staff. Ensures all content is in alignment with the university’s social media guidelines.

Visual Content Creation (20%)

Supports the college’s marketing efforts by leading the development of program-branded visually appealing content that aligns with the college’s content plans and social media objectives.

This content may include, but are not limited to, information sessions, flyers, banners, PowerPoint slide decks, program-specific social media images and videos, and image assets for web and email marketing.

Delivers visual content as part of a coordinated component of our overall strategy for target audience engagement.

Content Management (15%)

Manages the college’s content creation efforts by identifying and developing opportunities that align with the college’s mission and strategic goals. Proactively sources relevant content by using strategic coordination with faculty, staff, alumni, and students to gather information for blogs, news stories, and social media content.

Responsibilities include initiating contact, scheduling interviews or information-gathering sessions, following up for approvals or additional details, and maintaining accurate records of communication from first contact to final publication. Communicates effectively with all contributors and stakeholders. Establishes and maintains professional working relationships while exercising sound judgment and discretion at all times. Follows all college and university policies and procedures as it relates to publicly displayed content in any media.

Oversees the editorial process by tracking content requests, managing deadlines, and keeping contributors informed throughout eac