Director of Leasing

About Southwest Equity Partners

Since 2006, Southwest Equity Partners has been connecting tenants with multi-family and commercial properties throughout San Diego, California. Each and every day, we exceed both our resident’s and client’s expectations by embodying our mission statement and living our core values.

Southwest Equity Partners prides ourselves on building long-term relationships with a people-first attitude. We are committed to delivering an exceptional rental experience for our tenants and giving our investment property owners peace of mind when it comes to the management of their investments.

About the role

Southwest Equity Partners is seeking an experienced Director of Leasing to lead leasing strategy and performance across our San Diego multifamily portfolio. This role is highly strategic and hands-on, responsible for driving occupancy, maximizing rental revenue, improving lead-to-lease performance, and supporting lease-ups for new and renovated communities.

The Director of Leasing works in close partnership with Regional Property Managers, Asset Management, Operations, and Marketing to ensure leasing execution aligns with financial goals and portfolio strategy.

This is an in-person leadership role based in our Solana Beach office.

Position Purpose

The Director of Leasing is responsible for leading leasing strategies across our diverse multifamily portfolio in San Diego. The position is responsible for driving occupancy and absorption, maximizing potential rental income, fully utilizing marketing partnerships and capabilities and limiting vacancy time. The Director will also play an active role in assisting in the leasing of new-build and renovated communities, including underwriting pro-formas, marketing partnerships, rental rate setting and various other lease-up assignments.

This position provides day-to-day oversight of the Leasing Manager(s) employed at Southwest Equity Partners. The Director also acts as a supervisor (but not day-to-day manager) of any community manager or on-site manager in need of leasing assistance, and the position works in tandem with each Regional Property Manager to strategize,

Responsibilities

• Leasing Performance:

o   Drive Occupancy and revenue across the portfolio

o   Monitor traffic, conversion and vacancy trends by property

o   Identify gaps quickly and implement solutions that move the needle

• Team Leadership & Accountability:

o   Coach on-site manager(s), community manager(s) and leasing manager(s) on follow up, closing and sense of urgency

o   Set clear expectations for lead management and showing standards

o   Hold team members accountable for performance metrics and leasing targets per person and per property

• Lead Management Strategy:

o   Ensure that all team members are consistently tracking inquiries and applicant information in Appfolio though the Guest Card workflow

o   Establish, update and/or enforce follow up standards for inquiries

o   Drive improvement with lead-to-lease conversion ratios

• Marketing & Property Branding / Positioning

o   Oversee listing quality, pricing strategies and concession implementation

o   Review ads for accuracy, DRE compliance and effectiveness

o   Partner with marketing vendors to keep listings competitive and front-and-center

o   Drive revenues with thorough understanding and analysis of competition and development of creative marketing programs.

• Vacancy Management

o   Track vacancy time and identify bottlenecks in the leasing & turnover cycle

• Community & Corporate Operations:

o   Ensure the smooth running of each community in partnership with each stakeholder. 

o   Coordination with ownership, asset managers or vendors for any special communit