Marketing Manager Social Specialist

Description

Position Overview

We're looking for a creative and results-driven Marketing Manager Social Specialist to own Pinstripes’ digital identity and lead integrated marketing efforts. You'll elevate our brand in dining and entertainment by crafting standout campaigns, analyzing performance, and collaborating across channels. If you're passionate about storytelling, data-driven strategy, and making real impact, Pinstripes wants you on our team!

Requirements

Strategic Social Media Management

• Platform Mastery: Drive exponential growth across all social media platforms including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube through data-driven strategies
• Content Strategy Excellence: Develop and execute sophisticated content calendars that align with national marketing initiatives and LSM event calendars, ensuring cohesive brand messaging across all Pinstripes touchpoints
• Creative Content Production: Produce compelling, scroll-stopping content including reels, static visuals, user-generated content, and interactive media that captures the unique atmosphere of our made-from-scratch Italian-American dining and entertainment experience
• Community Engagement: Maintain active, authentic engagement with audiences through timely responses to comments, messages, and interactions while fostering meaningful relationships that strengthen brand loyalty and drive foot traffic to our venues

Advanced Social Media Capabilities

• Trend Intelligence: Demonstrate exceptional ability to identify, analyze, and capitalize on emerging social media trends before competitors, positioning Pinstripes as an industry thought leader in experiential dining and entertainment
• Campaign Innovation: Design and implement creative campaigns including contests, giveaways, and collaborative initiatives that generate significant engagement and showcase our bowling, bocce, dining, and private event offerings
• Analytics Mastery: Utilize advanced analytics tools and platforms to track performance metrics, derive actionable insights, and continuously optimize social media strategies for maximum ROI across our growing network of venues
• Platform Management: Expert-level proficiency in social media management platforms including Sprout Social, with ability to streamline workflows and enhance productivity

Influencer Relations & Partnership Development

• Influencer Strategy: Identify, recruit, and manage relationships with high-value influencers across all markets where Pinstripes operates, ensuring optimal brand partnerships that drive measurable traffic and sales growth to our locations
• Performance Tracking: Implement comprehensive tracking systems to measure influencer effectiveness, analyzing impact on foot traffic, sales conversion, and brand awareness metrics specific to the experiential dining sector
• Collaboration Management: Coordinate cross-departmental partnerships with FOH, BOH, Sales, and LSM teams to leverage vendor relationships and create authentic, engaging content opportunities

Essential Qualifications

Technical Expertise Required

• Platform Proficiency: Expert-level knowledge of all major social media platforms, their unique algorithms, best practices, and emerging features, with specific understanding of how to showcase experiential dining and entertainment content
• Content Creation Tools: Advanced proficiency in content creation software including Adobe Creative Suite, Canva, video editing platforms, and emerging AI-powered content tools 
• Analytics Platforms: Demonstrated expertise in social media analytics tools, Google Analytics, platform-specific insights, and data visualization software with ability to track venue-specific performance metrics
• Marketing Technology: Experience with email marketing platforms (Mailchimp), CRM systems, and marketing automation tools relevant to multi-location hospitality brands

Strategic & Creative Competencies

• Strategic Thinking: Proven ability to develop comprehensive social media strategies that align with broader business objectives and drive measurable results
• Creative Excellence: Exceptional creative vision with ability to produce innovative, brand-aligned content that stands out in crowded digital environments and captures the unique "home away from home" atmosphere that Pinstripes provides
• Trend Forecasting: Demonstrated