Sr. Marketing Manager, SureCare - Remote

Senior Marketing Manager, SureCare® – Product Marketing
 Travel: ~35% (including international)

Join Hologic’s Global Service organization as a Senior Marketing Manager for the SureCare® portfolio and help shape a growing, strategic service business that supports customers worldwide. In this role, you will own both upstream and downstream product marketing for SureCare® products and services, with a strong emphasis on design for serviceability and service-based offerings. You will lead initiatives from concept and business case, through launch and commercialization, to end-of-life.

You will be the marketing lead on cross-functional teams, representing the customer, the market, and the business, and partnering closely with R&D, Commercial, Service, and regional teams to drive global growth.

Key Responsibilities

Upstream Marketing & Strategy

• Serve as the marketing core team member on cross-functional product development teams for SureCare®.
• Lead upstream marketing activities including opportunity assessment, market sizing, and customer/segment needs definition.
• Provide portfolio and roadmap input for SureCare® products and services.
• Conduct market research to quantify market size, assess trends, and identify growth opportunities across divisions and geographies.
• Collect and synthesize Voice of Customer (VOC) and KOL insights to define and prioritize product and service requirements, features, and performance criteria.
• Perform in-field customer visits and observations to refine problem statements, validate needs, and assess market attractiveness and prioritization.
• Partner with R&D and Commercial to:
  • Translate unmet service needs into clear design inputs and specifications.
  • Shape serviceability requirements in product design.
  • Support validation plans and activities for new offerings.
• Build and maintain a robust competitive landscape fact base (product, service, pricing, and business model intelligence).
• Lead service-related product lifecycle management strategies, including portfolio optimization and prioritization.
• Collaborate on Unifi Connect development and other digital/service platforms.
• Develop and lead service-related subscription model strategies (positioning, pricing, and value articulation).
• Align internal and external stakeholders around key strategic decisions for SureCare® offerings.

Downstream Marketing, Sales Enablement & Commercial Execution

• Develop and execute comprehensive global marketing plans for SureCare® products and services, including:
  • Clear value propositions and differentiation.
  • Messaging frameworks and key claims.
  • Customer segmentation, targeting, and positioning.
  • Launch objectives, KPIs, and tactical plans.
• Collaborate cross‑functionally to meet milestones and ensure high-quality global launches.
• Develop go‑to‑market strategies including channel strategies, enablement tools, campaigns, and promotional programs.
• Create/refine customer-facing assets: sales collateral, training materials, digital content, and sales tools to drive adoption and retention.
• Lead sales training strategy and execution:
  • Develop and deliver training content (presentations, playbooks, e-learning, FAQs).
  • Conduct global and regional sales training (live, virtual, and train‑the‑trainer).
  • Partner with Sales, Commercial Excellence, and Field Service to assess needs, measure effectiveness, and optimize training.
• Partner with regional and global commercial teams to plan and execute product launches, ensuring readiness across Sales, Field Service, operations, and other customer-facing teams.
• Work with Business Development to evaluate, integrate, position, and commercialize innovative service offerings and solutions.
• Monitor post-launch performance, customer adoption, and feedback; recommend course corrections, enhancements, and growth initiatives.
• Partner with Pricing and Finance to support value-based pricing strategies and promotional tactics.

Lifecycle Management & Cross-Functional Leadership

• Lead and manage strategic planning efforts across Global Services as they relate to SureCare®, including growth initiatives and resource prioritization.
• Advise, collaborate, and implement lifecycle management strategies, including end-of-life planning and global rollout strategy.
• Build strong relationships and foster a culture of partnership with Sales, Finance, Supply Chain, Field Service, Technical Support, Operations, Marketing, Legal, Pricing, Business Development, and regional commercial teams.
• Promote a culture of s