Senior Account Executive, Brand Marketing & Content Production

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. 

 

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. 

 

This position will be working onsite from Miami.

 

Position Summary: 

Responsible for strategically leading the execution and management of the production and content output to work within the Brand Marketing team overseeing the management of large-scale productions, content asset flow and management, budget management and triple bidding process, and interdepartmental ownership of producing planning and scheduling.  Content evaluation and leadership will also be a key responsibility for this role.  The position is instrumental in providing cross function teams with access to new video and still content that’s needed to keep our communications compelling and impactful in the market. Managing the overall asset capture strategy, plan.

 

Essential Duties and Responsibilities: 

• Manage all productions for the brand.  This will include TV video and photo production but could also include other multimedia productions. Lead the production process, from the scout, planning, scheduling, ship communication, asset collection and cataloging, and distribution.  Establishing clear schedules and roles as project involvement can vary from internal shoots as well are external shoots
• Manage a production staff and lead multiple shoot assignments. These are not limited to ship board shoots, but also to destination shoots, and activations.
• Manage and own the suite reconciliation for the marketing department for all shoots, establish and own the department production calendar is conjunction with the Brand Lead and Creative Director to ensure production timing and in market dates and needs collaborate.
• Serve as the internal champion for production requests, approvals and planning for the brand, this position will lead the organization and/or internal business partners by answering questions, responding to requests to shoot onboard and providing basic guidance and support.
• Manage timelines and workflows for production needs, internal teams, agency partners and other projects.
• Manage and execute all preparation, details, coordination for related TV, video and print shoots including prepping contracts, acquiring any necessary licenses / permits, determining quality control standards, securing travel, and ensuring that health and safety regulations are met.
• Lead pre-production meetings with stakeholders; agencies, production companies, internal teams, ships staff, etc.
• Assist Lead, Brand & Onboard Marketing in the development of creative (TV & videos) and leveraging assets for global use for the promotion of branded programs to generate awareness and revenue.
• Assist Lead, Brand & Onboard Marketing in development of yearly plan and budget forecast and manage monthly billing process including accruals for agency and production costs, and consultant fees.
• Facilitate the retouching of images post brand photo shoots and B-Roll development post brand video shoots.
• Collaborate and manage the Content Management contractor to ensure all produced content is added to the server/servers/DAM with accurate nomenclature, tags, and categorization. The Content Management contractor will directly report to the Sr. AE Production
• Assists Lead, Brand & Onboard Marketing in the development of contracts for various projects including photo & film shoots, music licenses, voiceover agreements, agency contracts, stock image/footage agreements, 3rd party video usage agreements, drone contractors, etc.
• Oversees the maintenance of the digital asset library which includes uploading and organization of imagery, ensuring proper metadata is captured, managing expired images and providing guidance and support to user