VP, Head of Marketing US Adult Vaccines Portfolio

Business Introduction

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.

Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.


Position Summary
 

You will lead the US marketing strategy for GSK’s adult vaccines portfolio. You will work closely with cross-functional partners across commercial, medical, access, regulatory, and global teams. We value an inclusive, data-driven leader who can inspire teams, make clear decisions, and drive measurable public health impact. This role offers growth, visible enterprise influence, and the chance to help increase adult immunization and prevent disease by uniting science, technology and talent.
 

Responsibilities

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include:

• Set and deliver the US marketing strategy and operating plan for the adult vaccines portfolio.

• Lead the US Adult Vaccines Marketing function, with four direct reports at senior director level and a total team of 20+.

• Lead a cross-functional, matrixed team and coordinate with global commercial and development partners.

• Own portfolio P&L, forecasting and budget allocation to drive sustained growth and efficient investment.

• Define customer insights, segmentation, positioning, messaging and multi-channel activation to improve adult immunization rates.

• Manage external agency partnerships and vendor relationships to create clear, measurable campaigns and content.

• Build and develop a high-performing, inclusive team and strengthen marketing capabilities for the US vaccines business.

Why You?
 

We seek experienced leaders who want to make a measurable public health difference and grow their careers in a mission-driven company. The role is hybrid, with regular office presence expected in Philadelphia and some remote work available.

Basic Criteria

• Bachelor’s degree in business, marketing, life sciences, public health or related field.
• Minimum 10 years of commercial experience in life sciences sales/marketing, including minimum of 4 years marketing leadership responsibility.
• Experience in Vaccines.
• Experience in US healthcare.
• Direct people management experience and matrix team leadership.
• Experience as a second-line leader.
• Experience leading US brand strategy, pipeline planning, and adapting global strategies for successful launches and sustained growth.
• P&L ownership experience.
• Broader functional experience outside of marketing (for example in sales, market access, account management, strategy etc.)

Preferred Criteria

• Proven ability to drive marketing innovation and create a competitive advantage
• Deep understanding of the US market, with experience across multiple therapy areas and business models.
• Demonstrated impact across different business models and customer types (i.e. Specialty, Retail & Consumer)
• Able to apply insights on evolving healthcare trends, provider behavior, payer dynamics and pricing to shape strategy and inform decisions.
• Leads with integrity, driving smart risk management, and ethical performance, ensuring full compliance with regulations and internal codes.
• Successfully led through critical stages, shaping decisions beyond launches and in-line growth (for example pipeline shaping, early commercialization or portfolio optimization).
• Attracts and builds a strong talent pipeline with potential for senior commercial roles, manages underperformance, provides actionable feedback and has difficult conversations when needed.
• Able to maximizes ROI through strategic leadership in AI, data, and digital innovation to deliver transformative, high-impact results and competitive advantage.
• Drives and rewards an inclusive high-performance culture rooted in psychological safety. Leads through complexity, maintains focus and delivers results amid ambiguity and change.
• Makes well-informed co