Senior Marketing Coordinator

Position Summary

The Senior Marketing Coordinator is responsible for developing and implementing marketing and advertising campaigns; tracking sales data; maintaining promotional materials inventory; planning meetings and trade shows; maintaining databases; and preparing reports. This role requires a blend of creativity and analytical ability to assess marketing campaigns performance and market trends.

What will your job entail?

Responsibilities: 

• Create and implement strategic marketing plans that align with business goals. 

• Oversee the production of all promotional materials and marketing campaigns. Review and approve marketing material, from website banners to hard copy brochures and case studies. 

• Conduct market research to identify opportunities for promotion and growth. Validate and report on the effectiveness of marketing campaigns using KPIs. 

• Track sales data to evaluate the efficiency and effectiveness of marketing campaigns and strategies. 

• Plan and manage meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists. 

• Develop and manage marketing budgets and coordinate with the finance team to ensure efficient use of resources. 

• Maintain relationships with third-party vendors and ensure that all marketing activities are compliant with industry rules and regulations. 

• Collaborate with internal teams such as product, sales, and customer service to ensure brand consistency. 

• Coordinate the creation and delivery of press releases, advertisements, and other marketing materials. 

• Maintain databases of customer information for future marketing campaigns and reports. 

  

 Work Experience & Education: 

• Bachelor’s degree in Marketing, Business Administration or a related field with 1-2 years of related experience. 

  

Licenses & Certifications:  

•  Certified in Digital Marketing or Certification in Project Management is preferred.  

  

Technical/Functional Skills: 

• Market Strategy   

• Outside Sales  

• Lead Generation  

• Campaign Management  

• Brand Strategy  

• KPI Tracking  

• Digital Marketing Tools  

• Market Research   

• Project Management  

• Insurance Industry Knowledge   

  

Behavioral Skills: 

• Effective Communication  

• Interpersonal Skills  

• Attention to Detail  

• Decision Making  

• Problem-Solving  

• Continuous Learning  

Ryan Specialty is an Equal Opportunity Employer. We are committed to building and sustaining a diverse workforce throughout the