Sr. Director, Global Marketing (Endoscopy) - Lafayette, CO, Mounds View, MN or Santa Ana, CA
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
We are currently seeking an experienced and strategic Sr. Director, Global Marketing to join our dynamic Endoscopy Operating Unit. As the Sr. Marketing Director, you will play a pivotal role in developing and executing marketing strategies that drive growth, enhance brand presence, and support the success of our portfolio of Endoscopy products. This is an exciting opportunity to lead a high-impact marketing function, delivering results that improve patient outcomes and advance Medtronic's mission.You will be required to work on-site at one of our regional site locations: California and Colorado/ Minnesota locations four (4) days per week. This on-site presence is crucial to fostering collaboration and maintaining a strong connection with our team and the workplace environment. Travel is required for this role.
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Key Responsibilities:
Develop and Lead the Global Marketing Strategy: Define and execute a global marketing strategy, including positioning, messaging, and channel strategies tailored to different markets.
Manage Cross-Functional Marketing Teams: Lead and oversee marketing managers, digital marketing, communications, and product marketing teams to ensure cohesive and impactful marketing efforts.
Own the Global Brand and Visual Identity: Maintain a consistent and strong brand presence across all regions, ensuring alignment with Medtronic’s overarching brand strategy.
Plan and Execute Multi-Channel Marketing Campaigns: Drive the development and implementation of innovative campaigns across digital, partner marketing, and other channels to reach target audiences effectively.
Collaborate with Sales, Product, and Business Development Teams: Align marketing efforts with business growth objectives, ensuring synergy between marketing and broader organizational goals.
Drive Analytics and Performance Measurement: Establish and track KPIs, monitor ROI, and extract actionable insights to refine and optimize marketing strategies.
Plan and Manage a Significant Marketing Budget: Develop and oversee the marketing budget, ensuring efficient allocation of resources to meet strategic objectives.
Lead Product Launches: Spearhead product launch initiatives, including competitive analysis, messaging development, and creation of compelling marketing assets.
Must Have: Minimum Requirements: To be considered for this role, please ensure the minimum requirements are evident on your resume.
15 years of marketing experience, including at least 5 years in a senior leadership role (Director level or above) with 10+ years of managerial experience OR advanced degree with a minimum 13 years of marketing experience, including at least 5 years in a senior leadership role (Director level or above) with 10+ years of managerial experience.
Experience working in global companies and managing international teams.
Background in marketing for medical devices or tech platforms (strong advantage).
Proven experience leading transformation and scaling marketing functions.
Successful track record in global markets (EMEA, APAC, North America).
Strong collaboration with Sales and Revenue Operations teams.
Desired/Preferred Qualifications (optional):
Strong understanding of relevant tech sectors – such as AI, cybersecurity, cloud, etc., depending on our focus.
Advanced digital marketing expertise – including SEO, SEM, marketing automation, email marketing, social media, and analytics.
Proficiency in product marketing – including market research, persona mapping, competitive analysis, and value proposition development.
Solid grasp of business development and Go-to-Market (GTM) strategies.
Strategic thinker with the ability to translate vision into action.
Excellent interpersonal and executive communication skills.
Proactive, adaptable, and comfortable operating in a dynamic environment.
Physical Job Requirements:
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made
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