AVP of Performance Marketing

The AVP, Performance Marketing will own the strategy, execution, and scaling of Hibu’s performance marketing engine, spanning paid media, affiliate and lead generation programs, and SEO. This role is responsible for driving measurable business impact through high-quality inbound demand, supporting both field and inside sales motions, and scaling growth efficiently.

This leader will build and mature a multi-channel performance marketing function, balancing upper, middle, and lower-funnel strategies, advancing account-based marketing (ABM) efforts, and establishing the foundation required to scale profitably. The ideal candidate is a highly analytical, hands-on leader with deep domain expertise, a strong testing mindset, and a proven ability to translate performance marketing into measurable revenue growth.

 

 

Primary Responsibilities:

• Own and lead the performance marketing strategy across paid search, paid social, display, video, affiliates/lead gen, SEO and other paid advertising platforms
• Build, manage, and grow a high-performing Performance Marketing team, serving as a player–coach and functional leader
• Drive inbound lead growth and pipeline impact, with accountability to lead quality, sales conversion, CAC, LTV, and revenue contribution
• Develop and scale ABM strategies aligned to our field sales model, targeting priority territories, verticals, and named account lists (PCS) through partnership with Lifecycle, Sales, and Commercial teams
• Establish and optimize full-funnel acquisition strategies, from awareness through conversion, with clear measurement and attribution
• Lead channel experimentation and testing roadmaps; identify, validate, and scale new growth opportunities
• Oversee SEO, setting strategy, performance expectations, agency management, and a long-term roadmap with the potential to bring capabilities in-house
• Partner closely with Sales leadership to optimize lead quality, conversion, demo show rates, and sales productivity across field and inside sales motions
• Collaborate with Marketing leadership, Analytics and Finance to define KPIs, reporting frameworks, and forecasting models tied to unit economics
• Use data to analyze performance, surface insights, and inform investment decisions on a daily, weekly, and quarterly basis
• Ensure performance marketing efforts align with brand, messaging, and customer segmentation strategies as the company scales

 

Competencies and Critical Skills:                                                                                                                                                                                                                 

• Deep expertise in performance marketing across paid media, lead gen/affiliates, ABM, and SEO
• Strong analytical and financial acumen; ability to tie marketing investment to unit economics and revenue impact
• Proven experience building, scaling, and leading high-performing teams
• Ability to develop strategy and translate it into clear execution plans and operating rhythms
• Strong cross-functional leadership and influence, particularly with Sales, Analytics, Finance, and Product
• Comfort operating in ambiguity and building foundational processes in a scaling organization
• Excellent communication skills, with the ability to align stakeholders around priorities and tradeoffs

 

Experience and Qualifications:                                                                                                                                                                                                                                                                                 Required/ Preferred:

• 8 - 10+ years of experience in performance marketing, growth marketing, or demand generation roles, with demonstrated ownership of paid media, lead generation, and SEO strategies                             Required
• Strong analytical mindset with experience using data to inform investment decisions, experimentation, and forecasting                                                                                                                                      Required
• Prior experience managing and developing high-performing teams; player–coach experience                                                                                                                                                                              Required
• Experience operating across the full funnel, including upper, mid, and lower-funnel strategies