Sr Account Executive, Public Relations
CG LifeAbout the role
CG Life is seeking an energetic Public Relations Senior Account Executive who is eager to continue building their career and motivated to help our team execute elements of strategic public relations programs. This includes a heavy emphasis on industry, business and national media relations, content development, product launches, event support, and other related communications for our life sciences, biopharma, and healthcare clients.
The Senior Account Executive (SAE) is passionate about science and telling meaningful and impactful client stories through creative media outreach. They also understand the importance of using analytics to measure results. They have a strong grasp of tactically executing PR programs and a desire to develop their strategic skills within a collaborative environment.
The ideal candidate is someone with prior agency experience who understands the biopharma and life science industries and has the skills and insight to reach a variety of stakeholders. They must have the ability to address challenges and proactively help drive complex communications programs. This position works within the PR department but also operates as part of the larger integrated agency team to realize successful omnichannel campaigns.
Note: this role is hybrid and open to candidate in Chicago or San Diego who able to be in the office 2-3 days per week.
Key Responsibilities, including but not limited to:
Client Relationships
- Fosters and nurtures client relationships as part of multi-person account team and demonstrates proactiveness and professionalism in direct communications
- Supports client relationships with mid-level peers and prepares communications updates (i.e., status reports, meeting notes/contact reports, timelines, documenting client feedback)
- Participates in regular client status and strategy calls, supporting account/meeting leader
Strategic and Tactical Account Contributions
- Supports PR strategy plans and associated tactical elements during initial client engagement
- Plays a key role in actively executing media relations outreach programs including media list and pitch development, fostering strong relationships with editors, following up with reporters, scheduling interviews, creating media briefs, monitoring media and analyzing media coverage. May lead specific media pitches
- Contributes to creating messaging/narratives, press releases, media pitches, by-lined articles, Q&As and persuasive client communications with guidance and oversight from account lead
- Organizes and maintains file storage with client-provided materials and daily team deliverables
- Understands agency processes and procedures, including integrated workflows and contributes feedback for process improvement
- Coordinates meeting logistics – meeting invitations, video call setup, associated materials, etc.
- Conducts online research and traditional media monitoring
- Monitors media platforms to identify key reporters and influencers and flags strategic opportunities for client engagement to account team
- Monitors regulatory developments that impact our clients (e.g., updates from the FDA)
- Identifies appropriate thought leadership platforms and opportunities for clients including speaking engagements and awards
- Coordinates with patient or caregiver spokespersons for media outreach efforts and support for patient/caregiver education and advocacy efforts
Internal Relationships
- Exhibits understanding of all roles within the agency
- Strong listener and obtains clarification when needed
- Collaborative mindset and ability to contribute to overall team efforts
Knowledge & Expertise
- Learns and follows all agency and client practices and procedures
- Continually builds knowledge of media relations strategies, best practices, and tools for maximum coverage (e.g., pitch creation, database building, editor research) and understands the process to gain earned media visibilit
- Learns the clients' businesses, communications goals, competitive landscape and industry trends
- Educates themselves on high-level issues facing life sciences, rare disease, and precision medicine companies and understands marketing shaping factors
Requirements
Qualifications and Skills:
- 3+ years of pharma or life sciences agency experience or within a fast-paced in-house pharma/life sciences organization
- Bachelor’s degree (minimum) in journalism, public relations, marketing, sciences or transferrable field
- Prior experience working with PR-related tools (Muck Rack, Qwoted, Busin
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